Articles tagged "Halloween"

In time for Halloween, brands are injecting a spot of spooky fun into their marketing and ad campaigns. This year’s hot topic? Stranger Things, of course.

The hit Netflix show has partnered with a number of heavyweight brands to promote the highly-anticipated season 2 of the series, partnering with clothes brands and even a tube station.

Drawing on the 80’s nostalgia partly responsible for the show’s success, king of retro Reebok teamed up with Netflix to create an exclusive trainer just like the one Dustin wears on screen.

Topshop similarly joined in the cult-hit fun by refurbishing its flagship Oxford Street store in London as a shrine to the beloved (and sadly lost) Barb, inviting fans to come and pay tribute to the fondly forgotten character.

Eleven’s favourite Eggo waffles, much like Reese’s Pieces following E.T.’s success, have jumped at the chance to promote their products and even online streaming service Spotify is cleverly matching users’ taste in music to Stranger Things characters, from Will and Nancy to the Demagorgon.

Click here to see some more of the innovative campaign partnerships from the series, showing just how Stranger Things shook up not just TV, but advertising, too.

Swedish brand Svedka Vodka is taking Halloween marketing to terrifying new heights with clever campaign ads that ‘haunt’ users.

Svedka is targeting digital-savvy millennials with seriously spooky use of cookies and banner ads, creating eerie banners that stalk users and remind them their every click is being measured, followed and analysed by advertisers.

The terrifying campaign starts with a forced-view pre-roll ‘Curse Video’ on the Svedka website which, once watched, sparks the targeting and retargeting; over and over, the user is hit with unsettling messages - mixed in with suggestions for Svedka Vodka cocktails, of course.

But it doesn’t stop there - the curse messages following the user take information gathered about their internet usage after leaving the Svenda site, enabling the ads to ‘know’ when the user is on mobile, the time they’re online and even if they’re using private browsing.

The messages range from ‘I know you like the wrong vodka’ to the genuinely alarming ‘You shouldn’t be up this late’ and ‘On your phone, calling for help?’.

The only way to break the curse is simple, but potentially worse than the curse itself: visiting the Svedka website and (scream) sharing clickbait articles. If any of the user’s friends click on the article, they’ll find themselves watching the curse video and the whole thing starts again.

It’s probably one of the best Halloween campaigns we’ve seen - at least, that’s what we would say if we hadn’t just watched the video.

You can visit the Svedka Vodka site and curse yourself here if you dare, or find out more on the safety of The Drum’s website.