In time for Halloween, brands are injecting a spot of spooky fun into their marketing and ad campaigns. This year’s hot topic? Stranger Things, of course.
The hit Netflix show has partnered with a number of heavyweight brands to promote the highly-anticipated season 2 of the series, partnering with clothes brands and even a tube station.
Drawing on the 80’s nostalgia partly responsible for the show’s success, king of retro Reebok teamed up with Netflix to create an exclusive trainer just like the one Dustin wears on screen.
Topshop similarly joined in the cult-hit fun by refurbishing its flagship Oxford Street store in London as a shrine to the beloved (and sadly lost) Barb, inviting fans to come and pay tribute to the fondly forgotten character.
Eleven’s favourite Eggo waffles, much like Reese’s Pieces following E.T.’s success, have jumped at the chance to promote their products and even online streaming service Spotify is cleverly matching users’ taste in music to Stranger Things characters, from Will and Nancy to the Demagorgon.
Click here to see some more of the innovative campaign partnerships from the series, showing just how Stranger Things shook up not just TV, but advertising, too.