Articles tagged London

Heinz has taken experiential marketing a step further on the streets of London, surprising commuters with 'emergency' tomato soup.

The well-known brand has been 'hiding' soup in bright red emergency boxes in some of the coldest towns and cities this winter, encouraging the lucky finders to break the glass 'in case of emergency'. 

Brilliantly, the scarlet soup cans look at home in the boxes, which were devised after research found that 75% of us choose soup to warm us through the winter.

Keep your eyes peeled and let us know if you’ve found a can; read more about the campaign here.