Articles tagged advertising

Airbnb is known for showcasing chic apartments, characterful townhouses, and other homes to be rented out...but how about a country?

Sweden has officially launched itself on Airbnb with a new ad, inviting people to explore the country and make the most of its 'allemansrätten', or ‘freedom to roam’.

The short video riffs on the classic descriptions of homes on the online marketplace, including a ‘relaxation area’ which is actually a tranquil open lake, ‘one hundred thousand tempered infinity pools’ (natural of course), and a ‘terrace’ being a dramatic cliff face.

The ad is a fun but effective way to highlight Sweden's astounding natural beauty, which stretches across nearly 173,000 square miles.

Watch the ad below; will you be adding Sweden to your bucket list?

Nigella Lawson discovers the different ways tea can be enjoyed in a quirky new ad for Typhoo.

Asking 'Which Typhoo are you?', the celebrity food writer can be seen surprising people enjoying a cuppa, including in a snow-filled tent, a black cab, and even a teashop in 1903 (the year Typhoo was created).

The ad ends with an Alice in Wonderland twist, with a miniature Nigella enjoying a tea party with some gigantic children's toys.

Watch the full ad below; how do you like your tea?

Heineken’s Orchard Thieves brand is encouraging viewers to ‘Be Bold’ – with an innovative reversible ad.

The intriguing ‘Start Bold/End Bold’ ad follows a group of friends at a rooftop party, who dance the night away…or do they?

On YouTube, there’s a reverse version of the ad, which reveals that every action and movement is identical to the original – despite being back to front.

And when the ad is on television, expect to be prompted to rewind, which will showcase the same clever effect.

Watch both versions of the ad below and let us know what you think of it.

A record £21.4bn was spent on advertising last year, according to the Advertising Association and Warc’s latest report.

The Expenditure Report reveals a 3.7% year-on-year rise in ad spend, with digital significantly contributing to the increase. Mobile ad spend alone was worth £3.9bn, accounting for 99% of Internet ad spend growth. Cinema, radio, and out-of-home advertising also grew last year, now collectively worth over £2bn.

James McDonald, senior data analyst at Warc said: ‘Over 95% of the money entering the market came from digital formats. The trend will continue as ad tech improves and consumers spend more time with their internet-connected devices.’

Find out more about the report here.

Denmark is often described as one of the happiest nations on the planet - does this ad explain its secret?

Carlsberg's offbeat new ad sees Hannibal actor Mads Mikkelsen meander through his homeland's cities and villages, contemplating the Danish way of life.

Mads come to a conclusion: could Denmark's happiness be a result of it brewing the 'best beer in the world'?

Watch the full ad below and tell us what you think of it.

Zoopla's fun new ad follows a series of hermit crabs ‘swapping shells’ in search of the perfect home.

The chatty community of hermit crabs use Zoopla to filter their property searches, with one crab falling off its rock with excitement at cheaper bills!

We see the clever crustaceans encounter various tricky situations along the way, including a treacherous commute, swooping seagulls, and bad jokes.

Obviously, negotiation is a key feature throughout: we see a pair of crabs bargaining for a rock to come with the ‘property’ – yet the current owner seems reluctant to part with it.

Watch the full ad below and tell us what you think of it.

A heart-warming ad shines a spotlight on the heritage of Canadian cheese.

Set to a cover version of Fleetwood Mac’s ‘Don’t Stop’, the animation follows the story of Morton, an ageing cheesemaker, and his vibrant daughter Mia.

Mia, who is Morton’s apprentice, urges her father to enter into an international cheese competition, but he becomes disheartened when he never wins.

But eventually, it's Mia's turn to enter the competition - watch the ad below to find out if her cheese is successful.

An inspirational – and emotional – ad series by Lynx explores what it means to be a man in 2017, such as is it okay to display emotion?

The black and white spot sees men discuss what makes them upset and how they deal with it, from crying every time they watch Forrest Gump to the death of a loved one.

It’s a cathartic, and sometimes funny, ad that aims to break down stereotypes – watch it below and let us know your thoughts.

Think you know the story of the Easter Bunny? Think again, according to a heart-warming ad by German supermarket Netto.

‘The Easter Surprise’ tells its own adorable version of the Easter Bunny, in which he’s a product of a happy marriage between a rabbit and a chicken.

The emotional ad follows the baby bunny overcoming various hurdles, such as the internal struggle of a confused identity – half bunny, half chicken – and the obvious result of laying colourful eggs, which results in his isolation.

However, when a human stumbles across one of his eggs, he enters a world where his gifts are gratefully received.

Watch the full ad below and tell us what you think of it.

Heinz is celebrating the 50th year anniversary of its ‘Beanz Meanz Heinz’ slogan, launching a hearty pop-up café in London Selfridges.

Maurice Drake penned the iconic strapline in a north London pub in 1967, which has since been voted as the UK’s favourite slogan.

Heinz fanatics will also be able to get their hands on collectable tins signed by Drake and some limited edition ones featuring different twists on the slogan, including Beanz Meanz Spudz.

Will you be visiting the pop-up in London Selfridges? Take a look at the full campaign here.

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