Swedish brand Svedka Vodka is taking Halloween marketing to terrifying new heights with clever campaign ads that ‘haunt’ users.
The terrifying campaign starts with a forced-view pre-roll ‘Curse Video’ on the Svedka website which, once watched, sparks the targeting and retargeting; over and over, the user is hit with unsettling messages - mixed in with suggestions for Svedka Vodka cocktails, of course.
But it doesn’t stop there - the curse messages following the user take information gathered about their internet usage after leaving the Svenda site, enabling the ads to ‘know’ when the user is on mobile, the time they’re online and even if they’re using private browsing.
The messages range from ‘I know you like the wrong vodka’ to the genuinely alarming ‘You shouldn’t be up this late’ and ‘On your phone, calling for help?’.
The only way to break the curse is simple, but potentially worse than the curse itself: visiting the Svedka website and (scream) sharing clickbait articles. If any of the user’s friends click on the article, they’ll find themselves watching the curse video and the whole thing starts again.
It’s probably one of the best Halloween campaigns we’ve seen - at least, that’s what we would say if we hadn’t just watched the video.