Articles tagged experience

As the weather finally warms up, there’s going to be one thing on our mind: a smooth, cool ice cream.

So take a look at the Museum of Ice Cream, which has popped up in Los Angeles, offering visitors an ‘experimental ice cream journey’, featuring 10 gigantic art installations and a pick of the best ice cream around.

The installations include an incredible Pop Art style work by Keith Magruder, who has filled a white room with gigantic ice lollies stuck in the walls and floors, dripping with vibrant colour.

The museum also features fun interactive zones, such as a swimming pool filled with millions of pink and yellow sprinkles.

The museum is sadly (but understandably) already fully booked but you can find out more about it here and explore its Instagram here.


Sugar, spice, and all things nice: the legendary cartoon Powerpuff Girls are heading to Soho as part of a three-day experiential pop-up.

The Powerpuff Girls Emporium, surely pitched at nostalgic millennials as well as young children, has a serious idea at its heart: only 10% of superhero films have a female lead.

Pop-up creator Cartoon Network wants to ‘celebrate girls everywhere’, hosting a variety of immersive zones within the pop-up to encourage girls to be adventurous.

These include a nail bar with a punchbag, a snake and rabbit petting area, and a science lab.

The Powerpuff Girls, a cartoon about three young sisters with superpowers, first aired in 1998.

Find out more about the unique experience, launching on 1st June, here.


Get some creative inspiration in an unusual place - the Museum of Failure.

Celebration is most commonly associated with all things good, but that’s about to change with this new museum in Sweden.

With its first exhibition due to launch on 7th June, the Museum of Failure showcases the supposed disasters from some of our favourite brands - but it also highlights that they, and we, shouldn't be afraid to make mistakes in the pursuit of creativity.

Some of the interesting innovations on display include Google Glass, a Harley Davidson perfume, and a frozen dinner from Colgate.

Explore the Museum of Failure here and tell us what you think.


Summer is almost here (despite the overcast weather) and there are some interesting experiential events coming up this month in London, from marketing pop-ups to design festivals. Here’s our pick of some of the best:

A Taste of Barbados (5-7 May)

Barbados Tourism Marketing is bringing ‘a taste of Barbados’ to central London this weekend, with tastings and masterclasses, Bajan music, and VR experiences.

Museums at Night (17-20 May)

This nocturnal spin on some of our favourite culture spots is back, including The Original Gothic Experience at Strawberry Hill and the Museum of Brands, Packaging and Advertising talking Neuroscience.

Häagen-Dazs’ multisensory pop-up (19 May)

This one day pop-up in Soho taps into the Insta zeitgeist, with ‘interactive ice-cream rooms’, a photography contest, and even a ‘sprinkle mountain’.

Clerkenwell Design Week (23-25 May)

CDW is one of the most high-profile design festivals in London, with showrooms, experiences, and more open to the public. We’re looking forward to Icon House of Culture at Fabric Nightclub.

Movies on the River (15 June - 15 July)

And finally, a wildcard for later this summer. Time Out has teamed up with City Cruises to create a fun twist on pop-up cinema. Five nights a week for a month, some classic films and modern favourites will be shown on the boat as it sails down the River Thames.

This is just our selection – let us know which events you’re looking forward to this summer.


As summer approaches and we all start dreaming of holiday destinations, a handy infographic highlights some beautiful travel ideas.

'The Ultimate Natural World Bucket List' by the charity Anthony Nolan includes some ‘once-in-a-lifetime experiences’, including a horseback riding safari in Botswana and relaxing in Iceland’s geothermal pools.

Or, for the more daring, a chance to swim with crocodiles in Australia's 'Cage of Death'.

Take a look at the full infographic here and tell us which are your favourite adventures.


This could be the experience of which dreams are made – an elevated forest park allowing visitors to bounce among the treetops.

Studio Dror has designed ‘Parkorman’ to be in the skies of Istanbul, featuring an elevated playground with pathways, swinging hammocks, and a giant trampoline.

This surreal concept is part of a sustainability project, working with the current environment to create entertainment by designing vertically.

The park would have five zones, which channel different personalities, including the Loop, with swings and hammocks, and the Pool, which is a giant ball pit.

Explore Parkorman in more detail here and tell us if you’d like it to become reality.


An inspirational – and emotional – ad series by Lynx explores what it means to be a man in 2017, such as is it okay to display emotion?

The black and white spot sees men discuss what makes them upset and how they deal with it, from crying every time they watch Forrest Gump to the death of a loved one.

It’s a cathartic, and sometimes funny, ad that aims to break down stereotypes – watch it below and let us know your thoughts.






A Super Mario Brothers popup bar has opened in Washington - and it's so popular it takes two hours to get in!

The vibrant décor in Mockingbird Hall is an immersive blast from the past, including a Petey Piranha hanging from the ceiling, mystery boxes, fluffy clouds, and a secret mushroom kingdom.

The colourful walls feature the different game themes we tried to venture through as children, while the experience is completed by a series of Mario-themed cocktails.

See the full experience here; has this transported you back to your childhood?