UK B2B Marketing Blogs

Articles tagged "social media"

We’re pleased to announce that The Think Tank is number 21 on Marketme’s Top 500 Social Media Influencers in the UK. 

The dedicated leader board ranks creative agencies involved in social media management and digital marketing. It measures influence, outreach and followers. Our influence has been rated a very high 782 out of 1000. 

Digital marketing is one of the key services The Think Tank provides; our cutting-edge digital strategy and design have helped clients across the world promote their businesses to new audiences. 

Here’s to our continued growth and success in the digital realm!

This week, the Duchess of Sussex warned about the pressures for young people of seeing unrealistic images on Instagram, stating: ‘Your judgement of your sense of self-worth becomes really skewed when it’s all based on likes.’ 

Despite this, Instagram is galloping ahead with ever-increasing popularity. This year, over 30% of the US population will use Instagram, according to eMarketer. To put this into perspective, the share of Americans who read for pleasure on any given day has fallen by more than 30% since 2004. 

Instagram Stories—the feature that lets users post photos and videos that disappear after a day—is driving this growth, attracting more and more newbies to the ultra-successful platform. There are now over one billion monthly active users worldwide. 

Here are some more eye-watering Instagram stats: 

  • 52 million photos posted daily
  • 34.7 billion photos posted to date
  • 500 million daily active users
  • 15 million businesses have Instagram accounts
  • £2.84b in mobile ad revenue last year
  • The ‘Like’ button is hit an average of 4.2 billion times per day 

Are we really existing in the age of ‘Instagram-filtered lives’?

Following the storm that erupted around political bodies advertising on Facebook, the social media giant is changing the way it displays sponsored posts.

From October 16th, a new update will label UK political ads explicitly as advertising, verify the identity of those buying political ads on the platform and make it easier for the public to access data about campaigns previously run in the UK.

The move follows similar launches in the US and Brazil in the face of mounting pressure from both the public and the UK Electoral Commission to make digital political advertising more transparent, and aims to prevent ‘dark ads’, essentially fake news and propaganda, on both Facebook and Instagram.

The change affects any political figure or party wishing to buy a Facebook advertisement, as well as impacting posts regarding elections, legislation before parliament and past referenda that remain the subject of ongoing debate (take a guess), ensuring clear demarcation for ‘paid for’ posts.

You can see the full list of changes on the Facebook Newsroom regarding the changes and timings for expected updates.

The 21st CMO Survey is out, and there are a few surprising results to ponder over. 

Collecting the opinions of top marketers to predict future trends, the survey uncovered an unsettling fact: marketers are spending more on social media than ever… despite only a quarter being able to measure its impact. 

Social media spend now accounts for 13.8% of the total marketing budget of brands; however, only 24.7% can prove its impact quantitatively, and 39.3% are unable to prove its impact at all. 

The investment is set to increase, as marketers expect it to rise to 16.3% of their total marketing budget over the next year. The majority of social media marketing continues to be handled in-house, though companies are outsourcing more and more: an increase of 3% from last year. 

Where are you with your social media?

Where do you stand with adverts playing around YouTube clips? 

On the one hand, advertising is inherently good and arguably the highest artform of the civilised world (it is, it is!). On the other, ads can, well, sort of get in the way (disclaimer: if not done well). 

One hot question is whether adverts should be skippable. YouTube has announced that it will be rolling out non-skippable ads to all content creators who are able to monetise their videos. The option was originally available to select content creators only. 

At the moment, YouTube viewers can generally skip ads after 5 seconds. The new unskippable adverts will range in length between 15 and 20 seconds – still considerably shorter than TV commercials. 

Watch this space for how YouTubers react, and expect to see a wave of unskippable adverts very, very soon…

Fake news. Propaganda. Misinformation. Hoaxes.

Apparently, it’s everywhere on social media. But what if you are that social media platform? What’s the best way to react?

The online news and social networking giant Twitter has responded with its tongue firmly in cheek. Their #DontBelieveEveryTweet campaign launched with a series of humorous videos, a wry letter from CEO Jack Dorsey, and an ironic pledge for users to sign.

The letter ends with: ‘We’re also going to start airing on FOX News in the next few days because duh.’

But wait – there’s a twist.

The campaign itself is a hoax, designed by LA-based writer Nathan Gotsch and nothing to do with Twitter.

So, fake news about fake news. As the ‘CEO’s letter’ states: ‘Be skeptical of everything you see...’

Imagine being followed by 90 million people. 

That’s the daily honour of a bunch of avid photographers; except they’re no average shutterbugs… they snap for National Geographic. 

To put this incredible achievement into perspective, National Geographic now has more Instagram followers than Nike, Katy Perry, Real Madrid, J-Lo and Rihanna. Lionel Messi is only a couple of spots ahead of the American magazine, with 97 million followers. NAT GEO is the only ‘quality’ insertion in the top 20 most popular Instagram accounts. 

According to Shareablee, the social data analysts, National Geographic has been ‘the most engaged social media  brand’ for four consecutive years. 

So how do they do it? By enabling 140 photographers to run the Instagram account, not a trendy New York office. 

Jonathan Hunt, Senior Vice President of Digital Content and Audience Development, said: ‘What you don’t want is this over-filtered Instagram experience. The magic of the Instagram channel is the fact that you have raw access to a photographer while they are in the field. It must be real-time and tell the story of what is happening at that very moment.’ 

Click here to see the world through the lens of National Geographic.