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Berocca has launched a funky new ad, introducing ‘Roccy’ the chameleon to their £3m branding campaign.

The ad sees Roccy body-popping to the sound of Panjabi MC, snapping bugs out of mid-air whilst showcasing some serious moves!

Encouraging viewers to ‘Be more Berocca’, the ad aims to demonstrate how the drink can help combat tiredness and fatigue.

Watch the full ad below and tell us what you think of Roccy.







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