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A new logo unveiled by the London Science Museum has sparked controversy in Twitter’s design circles.

The new, typographically-led logo was created by North Design and features a font in decreasing thickness from left to right atop a changing gradient of pink and purple.

It was launched on the Museum’s Twitter earlier this week with a short animation, but not everyone was impressed - most notably, the designers of the Science Museum’s previous logo, Johnson Banks.

The studio have previously designed branding for other cultural institutions such as the Tate and Southbank Centre, and their work for the Science Museum back in 2010 won a D&AD award and garnered widespread praise.

‘Well, we knew this was coming. But, still, a bit of a clunker from the @ScienceMuseum? #DodgyKerningMeThinks #NotBitter’ tweeted Johnson Banks, with many chiming in to agree.

North Design has remained silent about the new logo, while the debate continues on Twitter. What do you think?


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