Car manufacturers Lexus have placed their brand amongst some of the greatest artworks ever created, in a campaign that gives everyday life a touch of fantastic artistry.
Lexus’ new campaign, ‘The Art of Standing Out’ spans TV, print, digital and social media. It is breathtakingly simplistic and cleverly creates a space where the new vehicle design can be placed alongside the likes of Van Gogh, Vermeer and Koons as a stand-out piece of art.
Micky Tudor, creative director at CHI&Partners, said: ‘As Lexus is famed for its exquisite design credentials, we felt it would be fitting to pay homage to some of the world’s greatest works of art in this new campaign for the new NX.’
See the new work of art below or to read more about this campaign, click here.