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What would you do with 500 blocks of Lurpak butter at your disposal?

Lurpak used exactly that many blocks of Lurpak packaging to build a 26-ft Christmas tree that will be moving about the UK until mid-December.

As if the sight of a Lurpak tree wasn’t enough, it’s surrounded by a 360° serving area with a menu of items made using Lurpak. The festive selection includes chocolate yule log, mince pies, roast potatoes and honey & mustard roast ham.

You can gaze at this seasonal, buttery masterpiece at Edinburgh’s Castle Street from 8-10 December or at London’s Covent Garden from 15-17 December.

Whet your curiosity here.

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