What would you do with 500 blocks of Lurpak butter at your disposal?
Lurpak used exactly that many blocks of Lurpak packaging to build a 26-ft Christmas tree that will be moving about the UK until mid-December.
As if the sight of a Lurpak tree wasn’t enough, it’s surrounded by a 360° serving area with a menu of items made using Lurpak. The festive selection includes chocolate yule log, mince pies, roast potatoes and honey & mustard roast ham.
You can gaze at this seasonal, buttery masterpiece at Edinburgh’s Castle Street from 8-10 December or at London’s Covent Garden from 15-17 December.
Whet your curiosity here.