On the eve of her 60th anniversary, Barbie’s had a promotion from fashionista to Olympian, academic and artist.
Multinational toy manufacturing company Mattel has launched a new line of 17 inspiring Barbie Dolls all based on real-life inspiring women alongside its #MoreRoleModels campaign in time for International Women’s Day.
Their trailblazing line-up includes women from across generations and cultural backgrounds: Mexican artist Frieda Kahlo, British boxing champ Nicola Adams, Chinese actress Xiaotong Guan and American mathematician Katherine Johnson to name a few. Each doll comes with information about the role model and her contributions to society.
Senior vice president and general manager of Barbie, Lisa McKnight highlights the aim of their thoughtful dolls: ‘As a brand that inspires the limitless potential in girls, we know that you can't be what you can't see. Girls have always been able to play out different roles and careers with Barbie and we are thrilled to shine a light on real life role models to remind them that they can be anything.’
See what some young girls have to say about having female role models here: