WWE star John Cena is the new face of Armor All, starring in a series of tongue-in-cheek adverts for the car-care specialists.
Promoting a car air freshener and exterior wipes, the campaign is an example of effective – and unexpected – celebrity endorsement. We see the wrestler in a series of odd situations: floating in the sky, hanging out with polar bears and relaxing under a palm tree.
Cena delivers the ironic lines with natural charisma and the adverts are light-hearted sketches of fun. Justin Dray plays his comedic sidekick, the scruffy actor contrasting well with Cena’s musclebound presence.
Speaking about his surprising endorsement, Cena claimed: ‘I’ve always been a big car guy and Armor All has kept them looking good. So when they reached out, it just made sense.’
Watch one of the adverts below: