Himalayan Sparkling has introduced a new bottle that plays the sound of mountain wind when you open it.
The Indian mineral water brand released the limited-edition bottles in Mumbai and New Delhi after two years of intensive product development. Each bottle cap is embedded with a chip loaded with a sound recording, captured by radio transmitters and synthesizers.
The accompanying advert shows gorgeous scenes of the Himalayas that play out against an ethereal soundtrack. The images then disappear into the new bottle design along with a great whoosh of mountain wind.
NourishCo, who manufactures Himalayan Sparkling, said: ‘This sound cap is a celebration of the rawness and fineness of Himalayan – two propositions that make Himalayan Sparkling a perfect accompaniment for fine dining experiences.’
Watch the advert below for an escape to the mountains: