Kia certainly delivered a forward-thinking marketing campaign to launch their compact executive fastback, the Stinger.
A glossy promo package was sent to car journalists, encased in a metal box and containing a spread of nifty ideas. Across its eight chapters (mirroring the car’s 8-speed auto transmission) they uncovered such gems as scratch-and-sniff wheels, a fake speeding ticket and a tracing page for readers to draw tyre spins.
The South Korean automobile giant also produced two Stinger commercials for the Super Bowl this year, featuring racing legend Emerson Fittipaldi and rock icon Steven Tyler.
With their promo package, Kia set out to capture the thrill of driving a fast car. Do you think they succeeded? Check it out here.