B2B Marketing has released an eye-opening report on what marketers really think of digital advertising.
The B2B experts uncovered many surprising findings through their research, including how some marketers are only beginning to dip into digital advertising, despite the method existing for a quarter of a century (we feel old too). Plus, nearly two-thirds of respondents admitted having trouble targeting B2B audiences through digital advertising.
The research also looks into the biggest challenges marketers face when buying digital advertising and investigates why they’re still yet to fully embrace it. The 199 B2B marketers surveyed also expressed an overwhelming demand for more transparency and accountability in the marketplace.
Conducted in association with B2B Media Exchange and BPA Worldwide, the free, in-depth report is available to download now from the B2B Marketing website.