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Cadbury? Banned. Chewits? Banned. Squashies? Banned.

That’s right: these are the first sweets to have online adverts banned under new regulations protecting children from how junk food is promoted.

The Advertising Standards Authority said the companies ‘did not do enough’ to prevent children from seeing the content.

So what were the offending promotions?

Cadbury used a storybook concept on their website, which featured children hunting for eggs. Chewits had to take down Facebook posts that featured a character called Chewie the Chewitsaurus. And Squashies’ online game Squashies World was deemed to have crossed the line.

Cloetta, which manufactures Chewits, said their Chewie the Chewitsaurus character was not created for under-16s but ‘to target parents and young adults’.

Um, OK…

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