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Phew, good thing the creative industries are protected from the robots, eh? I mean, there’s no way advertising can be automated by AI… right?

Well, Chinese conglomerate Alibaba Group has introduced AI Copywriter, a programme that can write 20000 lines of advertising copy in a second. That’s around, erm, 19999 more lines of advertising copy a typical human can write.

The super-smart technology works by processing millions of lines of existing copy on Alibaba’s e-commerce platforms, including Tmall, Taobao, 1688.com and Mei.com.

Businesses that advertise on these platforms can simply click a button to view a list of advertising ideas generated by the software. The tool is already being used around a million times daily by small and mid-size companies.

Christina Lu, a marketing manager at Alibaba (is her job under threat too?), said: ‘All the content produced by the AI Copywriter is the result of applying deep learning models, trained with large volumes of quality content created by humans.’

For readers who need reassurance: this blog was definitely written by a human. For now…

 

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