Hooray for print advertising in newspapers!
New research by the Advertising Association and WARC has found that national newspapers in the UK are experiencing the best start to a year since 2010 in terms of advertising revenue.
Print display advertising in the national newspaper market rose by 1% to £153m in the first quarter of 2018, reversing a trend of aggressive decline.
So why the turnaround? Apparently, advertisers are diverting their ad spend away from social media platforms like Facebook due to issues of trust. Recent events associated with brand safety have seemingly spooked global giants like Procter & Gamble and Unilever.
The biggest national press advertisers during this period were Sky, BT, Imagine Cruising, DFS and Asda.
Maybe it really is time to get into the papers again…