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Take a look at the advert below. What’s wrong with it? 

A group of ungainly cartoon animals try to nab some coconuts from a tree. Coco the Monkey comes along and offers them a delicious bowl of Coco Pops instead. 

Is it saying chocolate is better than fruit? 

The Advertising Standards Authority (ASA) has now banned this ad from being broadcast around children’s TV programmes. The ruling comes among ongoing debate about how brands target foods high in fat, sugar and salt towards kids. 

Earlier this summer, the ASA banned online adverts from Cadbury, Chewits and Squashies, saying the companies ‘did not do enough’ to prevent children from seeing the content. 

A spokesperson for Kellogg’s UK and Ireland, owner of the Coco Pops brand, said: ‘We are disappointed with this decision. We have now reduced sugar in Coco Pops Original by 40%, but kept the same great taste. This means original Coco Pops now also meets the strict nutritional profiling for foods that can be advertised on children’s TV.’ 

Cute and funny, or irresponsible and careless? Where do you stand? 

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