easyJet, easy holidays.
The original vision of its founder, Sir Stelios Haji-Ioannou, was to cut the cost of flying from England to Scotland to ‘the price of a pair of jeans’. And now the airline has again tried to stay ahead of the easy curve: screenshot holidays.
Created in collaboration with VCCP and Travelport Digital, easyJet now has a new feature for their app that allows customers to book a holiday simply by taking a photo of any place they fancy.
Called Look&Book, users could, for example, upload a picture of a sunny beach they saw on Instagram. The software then uses advanced image-recognition technology to identify the location, find the nearest airport and pre-populates the booking form with those details. Easy!
Daniel Young, Head of Digital Experience, said: ‘Look&Book will help people to further explore Europe with ease and open up previously hidden holiday locations for a range of customers. It’s fantastic how technology is enabling us to enhance and streamline the customer search and booking experience.’
So there you go. Instagram holidays: just tap, book and fly.