It’s something that’s been occupying HSBC for a while. Hot on the heels of its refreshed visual identity, the British bank has launched its new audio brand, composed by none other than legendary electronic composer Jean-Michel Jarre.
The artist behind Oxygène sought to create a simple audio theme that can be arranged in different contexts: music that can be widely used for a range of HSBC marketing activities such as seminars and advertising campaigns.
The result is a bespoke musical piece composed of seven different edits.
Andrea Newman, Global Head of Brand, said: ‘Music is a very personal thing but no-one has heard it yet and felt we got it wrong. It could have gone horribly wrong, but it didn’t. We knew when we heard it he had absolutely cracked the brief.’
So, creating your brand’s sound identity… a fancy way of saying ‘new jingle’? Whatever it is, you can hear it below:
