If you’re a B2B professional, then you should be spending at least 2 hours per week engaging with content for professional growth. Why? To keep up with everyone else.
BrightTALK has released its 2019 Benchmarks Report, which investigates the performance of webinars and videos, analysing the viewing patterns of 8 million professionals across different industries.
The findings offer a snapshot of the B2B decision-making community and provide telling insights into how B2B marketers can create demand-gen campaigns through webinars and online videos.
The survey found that: 77% of B2B professionals spend at least 2 hours per week engaging with content; webinars are the leading type of B2B content (91%) followed by industry articles (60%), white papers (48%), and blogs (42%); more than 54% engage with webinars and talks on a weekly or daily basis.
Furthermore, 84% of professionals interact with B2B video content to stay up to date on what’s happening in their industries, and nearly half do so to solve specific organisational issues.
Paul Heald, CEO of BrightTALK, said: ‘Year after year, we have seen that providing engaging, informative, and helpful content is B2B marketers’ most powerful weapon in building authentic connections with their prospects.’
So if you work in B2B, put consistent effort into staying up to date… and never stop learning!
