Wednesday, 25th May 2022 at 3:48pmThe Power of TikTok Shop

If you’re looking for a way to increase your company’s presence and sales, TikTok Shop might just be your platform. In fact, it may be the most effective marketing tool available. 

TikTok currently has 1 billion users globally, with 13 million in the UK alone. Despite that it’s still heavily skewed toward younger users, it’s no longer true that it’s just for Gen Z. 

The 18 - 24 year-old category still dominates, making up 43% of users.

But older audiences are also finding merit in the app, with the 35 years-old and above demographic responsible for a not insignificant 23% of users.

With such a wide audience at your fingertips, it’s worth experimenting with TikTok. 

Growing purchasing power 

TikTok recently said that 37% of users who see a product on TikTok want to buy it. 

This incredibly high percentage can perhaps at least partly be explained by the authenticity particular to TikTok; the platform is known as a place where people reveal their real selves, giving users a sense of trust in creators and brands alike. 

Features

TikTok also offers a variety of ways to engage with customers. Live streaming allows personal connection with audiences in real time. 

The platform also gives you access to useful analytics, including views and impressions, to help you shape your next campaign.  

If it seems too much to take the selling on yourself, or if you want additional support, you can work with creators. If you sign up for an affiliate program, you pay influencers commissions on sales, while gaining instant access to their audience. 

Go ahead and try it

1 in 5 UK consumers buying via social media. With TikTok’s exploding user numbers and the platform’s growing influence, now is the time to test if TikTok Shop is right for your business–it’s free to sign up. You never know, it could just become your number one sales channel.