Wednesday, 22nd June 2022 at 12:01pmA Brighter Future with Budweiser

Budweiser are going one step beyond their existing sustainability initatives with a new ad that generates solar lightbulb donations per view. The brand hopes to distribute 6,100 lights to developing communities in Africa, giving children 6.2m hours of further study time and brightening the futures of 33,200 people. 

In partnership with SolarAid, a charity dedicated to combatting poverty and climate change through social enterprise, the campaign is set to save disadvantaged families across the continent a total of £981,500, all the while reducing carbon dioxide emissions by over 6,500 tonnes.

The campaign’s launch video was released earlier this week, featuring a dalmatian travelling on board one of Budweiser’s iconic Clydesdale-drawn carts, its ears and mouth flapping in the wind as it looks out over a sun-soaked field of barley. As the film concludes, the camera pans out, revealing that the field and surrounding areas are populated with wind turbines – a nod to the the brand's recent milestone achievement: brewing all of their lager with 100% renewable electricity.

Powered by ethical advertising platform, Good-Loop, the campaign utilises adtech to generate donations. Each view translates into a donation, which carries the value of one solar lightbulb.  

Budweiser’s Senior Brand Manager, Georgia Doe says the campaign demonstrates the company’s "commitment to doing good for the planet."

John Keane, Chief Executive Officer of SolarAid followed this up by adding "in a time of climate chaos where urgent action is needed, we are delighted to be partnering with Budweiser to bring safe, clean, solar light and power to homes and communities in Africa, where over 578 million people live without access to electricity."

To play your part in supporting this life-changing initiative, you can view Budweiser's ad below: