Welcome to the Born to B2B: Adventures in B2B Marketing podcast
We’re on a mission to discover the Secrets of Brilliant B2B Marketing and PR. And what better way to do that, than to speak to the people who do it best?
In our brand-new podcast, agency founder and Managing Director, Liam Bateman, chats with a different expert who offers their own unique stories, insights and ideas on marketing: the subject we know and love.
Subscribe to the Born to B2B: Adventures in B2B Marketing podcast on your favourite platform.
Latest episodes
Writing copy that connects
Paul Smith : Director – The Amber Group
This episode of Born to B2B is a copywriting masterclass led by Paul Smith, an NCTJ-qualified UK journalist, former PR consultant and Director of the communications training company, The Amber Group. Him and Liam discuss what makes brilliant B2B copy, how AI is changing the copywriting game and actionable strategies for impactful persuasive writing.
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Leveraging the power of ABM
Ros Rowlatt : Digital Media Director – The Think Tank
On this episode of Born to B2B, Liam dives into the topic on every B2B marketer’s lips: Account-Based Marketing (ABM). This discussion covers all things demand generation, why LinkedIn is the go-to platform for B2B marketers and how brands can leverage targeting tools to reach audiences with precision.
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Building a unique B2B brand
Amy Law : Head of Marketing and Sales – MachineMax
Liam sits down with Amy Law, Head of Marketing and Sales at MachineMax. Their conversation covers a whole host of exciting topics – from how to build brand identity to the importance of strong team dynamics.
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The power of collaboration in marketing
Domenico Pereira : Head of Global Communication and Sales Excellence – Asendia
Liam and Domenico delve into plenty of thought-provoking topics, from why prioritising the customer is essential to how Domenico’s interest in scuba-diving has shaped his business skill set.
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Navigating the marketing journey
Kartik Rao : Strategic Marketing Director – Additive Industries
Liam and Kartik explore the importance of becoming a user of your own product, delve into their biggest marketing bugbears and discuss their hopes for the future of the industry.
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Building a competitive edge in B2B marketing
Stuart Devoil : Group Head of Marketing – James Latham
Liam and Stuart explore the importance of data in marketing, how to maintain a competitive edge in B2B and what the future looks like for marketers working in the construction sector.
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Crafting captivating marketing content
Daniel Da Costa : Founder – Raspberry Ripple
Daniel and Liam discuss his extensive experience as a creative strategist, the importance of following hunches and his vision for the future of B2B.
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Leadership and communication within business
Trudy Lewis : Director / Founder – Colinear
In episode 3, Trudy Lewis shares some of the pearls of wisdom she offers business leaders on a regular basis, and covers a host of big questions: Is tech always the answer? Why is embracing change so vital for organisations? And what’s the secret behind the staying power of Jaffa Cakes’ marketing?
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Adapting to thrive in B2B
Helen Badger : Director of Product Marketing – IRIS Software Group
Helen and Liam discuss her varied career in B2B, the ethics of targeted marketing, how video platforms like TikTok are influencing the way we consume information and why sales teams need to get hands-on with their software.
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Harnessing the power of authenticity in marketing
Robin Cordy : Managing Director – NBS
Welcome to the first episode of our Born to B2B podcast. In this insightful session, Robin shares his expertise on navigating the digital marketing realm and the importance of authenticity in business. Tune in to discover how to change customers’ perceptions, the transformation of NBS into a SaaS platform and the benefits of leveraging AI in marketing.
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