Welcome to the Born to B2B: Adventures in B2B Marketing podcast
We’re on a mission to discover the Secrets of Brilliant B2B Marketing and PR. And what better way to do that, than to speak to the people who do it best?
In our brand-new podcast, agency founder and Managing Director, Liam Bateman, chats with a different expert who offers their own unique stories, insights and ideas on marketing: the subject we know and love.
From achievements and accolades to blunders and bugbears, the wisdom of this diverse group of guests can help us answer such questions as:
- Where is B2B marketing headed?
- What do marketers need to do better?
- Where should we be looking for inspiration?
- Which tools can improve our output?
- And, what are the golden rules of brilliant B2B?
For all this and more, subscribe to the Born to B2B: Adventures in B2B Marketing podcast on your favourite platform.
Navigating the marketing journey
Kartik Rao : Strategic Marketing Director – Additive Industries
Liam and Kartik explore the importance of becoming a user of your own product, delve into their biggest marketing bugbears and discuss their hopes for the future of the industry.Read more
Building a competitive edge in B2B marketing
Stuart Devoil : Group Head of Marketing – James Latham
Liam and Stuart explore the importance of data in marketing, how to maintain a competitive edge in B2B and what the future looks like for marketers working in the construction sector.Read more
Embracing digital transformation in marketing
Jackie Rutter : marketing leader – Analog Devices
Jackie and Liam discuss her journey from technology expert to B2B marketing maestro, how tech can often be taken for granted, and the need to embrace AI as a useful marketing tool.Read more
Crafting captivating marketing content
Daniel Da Costa : Founder – Raspberry Ripple
Daniel and Liam discuss his extensive experience as a creative strategist, the importance of following hunches and his vision for the future of B2B.Read more
Leadership and communication within business
Trudy Lewis : Director / Founder – Colinear
In episode 3, Trudy Lewis shares some of the pearls of wisdom she offers business leaders on a regular basis, and covers a host of big questions: Is tech always the answer? Why is embracing change so vital for organisations? And what’s the secret behind the staying power of Jaffa Cakes’ marketing?Read more
Adapting to thrive in B2B
Helen Badger : Marketing Director – IRIS Software Group
Helen and Liam discuss her varied career in B2B, the ethics of targeted marketing, how video platforms like TikTok are influencing the way we consume information and why sales teams need to get hands-on with their software.Read more
Harnessing the power of authenticity in marketing
Robin Cordy : Managing Director – NBS
Welcome to the first episode of our Born to B2B podcast. In this insightful session, Robin shares his expertise on navigating the digital marketing realm and the importance of authenticity in business. Tune in to discover how to change customers’ perceptions, the transformation of NBS into a SaaS platform and the benefits of leveraging AI in marketing.Read more