Leica Geosystems has worked with The Think Tank to develop a teaser marketing campaign in the build up to an exciting global product launch.
Pioneers in measurement technology, Leica Geosystems develops ground-breaking software and hardware that combine to empower users to work smarter.
Our teaser campaign includes the design and build of a microsite, which hosts a weekly competition to encourage engagement, along with a video we created in multiple languages. To support the microsite and create buzz around the new product, we have also produced programmatic advertising in multiple languages.
The campaign is being rolled out globally by Leica Geosystems, culminating in the product launch at the global conference, HxGN LIVE, in Las Vegas on the 14th June, where the new solution will be revealed.
Get ready for a smarter way to view the world – take a look at the teaser campaign microsite here.