Asendia Industries up for B2B Content Campaign of the Year


20th May 2022

We are extremely pleased to announce that our integrated Asendia Industries campaign has been shortlisted in the 2022 UK Content Awards.

The work appears in the B2B Content Campaign of the Year category alongside numerous other hopeful challengers.

As stated on its website, the UK Content Awards recognises excellence in content marketing. It cites innovative, exceptional execution as well as engagement, traffic delivery, retention and ROI as some of the key prerequisites for nomination.

Our Asendia Industries campaign certainly ticks all the boxes. Deftly conceived, the work was aimed at two key markets for our client; namely, the fashion and apparel and health and beauty sectors. Suitable prospects were identified through precise digital targeting and then taken on a carefully considered nurture journey, utilising a broad range of assets and mediums, ultimately culminating in lead generation.

Within 2 weeks, 250 e-book downloads were achieved contributing to 902 high-quality leads. Across 8 countries, the campaign received more than 2 million total impressions.

Come what may on the 7th July when the winners are announced – these results are an ample source of pride.

Congratulations to everyone who worked so hard on the campaign, especially to our marvellous clients at Asendia, who will soon (fingers crossed) be able to add another trophy to their already bulging cabinet.

If you’re looking for results-driven content (and you’re not averse to picking up the odd award as you pick up new customers), then get in touch with The Think Tank today.

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