How’s your Go-To-Market (GTM) strategy shaping up?
We recently teamed up with B2B Marketing for a webinar that tackled the big questions around GTM – what it actually means, why it’s often misunderstood and how marketing teams can take the lead in making it work across the whole business.
Our Managing Director, Liam Bateman, joined a brilliant panel featuring Sarah Sutton, CMO at Send, and Sarah Roberts, Global CMO at Boldyn Networks. Together, they shared their insights and practical advice on what it takes to build a future-proof GTM strategy that delivers real results.
If you’re looking to break down siloes, align teams and get serious about impact, this session’s well worth a watch.
Here’s a quick look at what you’ll learn:
- Why GTM isn’t just a marketing plan – it’s a business-wide roadmap connecting sales, product and customer success too
- The 6 must-have building blocks for a solid GTM strategy
- Why sales and marketing still struggle to align – and how marketing can lead the fix
- How to adopt a more commercial mindset and win buy-in from the C-suite
- What’s next for GTM: account-based marketing, buying committees and the power of intent data
Only 1 in 7 brands report strong alignment between sales and marketing – and it’s even tougher in bigger organisations. So if your GTM could do with a tune-up, now’s the time to take a closer look.
Whether you’re starting from scratch or fine-tuning what’s already in place, this session is packed with useful ideas you can bring straight back to your team.
Watch the full webinar now.
Start building a GTM strategy that delivers real, measurable impact. Don’t miss out.
