See how the campaign boosted brand awareness, drove leads and won big at the Global Agency Awards
Results always come first at The Think Tank. Nothing makes us happier than helping our clients meet their objectives and smash their KPIs.
But receiving industry recognition is the cherry on top of all the hard work that goes into our campaigns. That’s why we’re so proud that ‘Noise Annoys’ is one of our most award-winning campaigns, grabbing 5 wins and 11 nominations (so far!) for some competitive titles, including the Campaign Effectiveness Award at the Global Agency Awards.
All about the award-winning campaign
With a strong portfolio of office space projects already under its belt, Oscar Acoustics sought to showcase their expertise to existing clients while capturing the attention of new prospects.
To achieve this, we needed to think big. We created a campaign centred around a hero piece of content: a meticulously researched whitepaper detailing the disruptive effects of noise in open-plan offices and highlighting how Oscar Acoustics’ acoustic treatments provide effective solutions.
The whitepaper was distributed via PR, paid and organic social media and email marketing. Leveraging intriguing stats and tailored messaging, we ensured it landed on the feeds of key industry players – architects, specifiers, office designers and contractors.
Downloaded over 100 times, the ‘Noise Annoys’ whitepaper generated multiple high-quality leads for Oscar Acoustics. It also led to a 25% boost in sales, achieving a reach of 1.6 million via 53 pieces of press coverage.
Drive meaningful engagement in your industry
Winning this award in particular has given us real motivation. Not only does it validate that the campaign led to tangible, impactful results for our client, it also tells us that we’re capable of competing on a global stage.
Looking to partner with a globally-recognised B2B marketing and PR agency? Think The Think Tank. With over 30 years of experience in the game, we’re well seasoned in bringing big, bold ideas to life and helping our clients achieve outstanding results.
To find out more about our award-winning strategies, explore our case study page. To start a conversation about your next project, get in touch today.
