It’s shaping up to be a silver-lined awards season for The Think Tank.
Our ‘Masters of Time’ campaign with IRIS won Silver in the ‘Best Integrated Paid Media Campaign’ category at the European Paid Media Awards!
This marks the sixth win for ‘Masters of Time’, making it one of our most successful campaigns to date.
Superpowered success
Embracing a playful superhero theme, the ‘Masters of Time’ campaign showcased IRIS’s ability to rescue small businesses from inefficiencies so they can focus on growth. The imaginative narrative unfolded across a range of media, including out-of-home (OOH), radio, and social channels. As our visuals took pride of place in tube stations and on the sides of buses, The Think Tank team had a great time playing ad-spotting.
But the real fulfilment came from the campaign’s fantastic results: a 97% spike in visits to IRIS’s website, 30.4 million impressions and, most importantly, a genuine resonance with incoming IRIS customers.
The judges at the European Paid Media Awards recognised these achievements with some very flattering comments:
“We were thoroughly impressed by the agency’s exceptional use of visuals, which added a unique tone and captivating element to the work. Their creativity shone through, making their campaign stand out from the rest. Well done on a fantastic execution!”
Onwards and upwards
Thanks to IRIS’s trust in our creative process, we were able to create a campaign that pushed boundaries, captured attention and delivered exceptional results.
This win (and the many others the campaign has taken home!) belongs to everybody in both the IRIS and The Think Tank teams who poured all their hard work into making it a success.
A massive congratulations to all, and here’s to more shared victories!
Thanks again to our host of brilliant B2B clients, and a huge congratulations to our team of Thinkers.
