The Think Tank helps IRIS unleash the Masters of Time


26th January 2022

Back in November, our client, the leading business software brand, IRIS, briefed us on an exciting piece of work.

Extending the UK government’s Help to Grow scheme, IRIS wanted to take steps to support UK businesses with digital development.

IRIS solutions deliver greater resilience and boost productivity – a boon to UK businesses as the nation looks to bounce back from the disruption of the pandemic.

Much like the government scheme, a crucial element of the IRIS Time to Grow campaign is the offer of 50% savings on business software which makes digital transformation more attainable for a greater number of companies.

Time to Grow went live back in December with an initial launch campaign that has garnered a positive response. With the advent of the New Year, we here at The Think Tank have been working our socks off to help IRIS take the scheme to the next level.

Our latest creative execution takes Time to Grow in a new direction. It introduces a gang of IRIS superheroes, each equipped with super business software solutions that can help UK orgnisations free up time and focus on supercharging their business growth.

The name of the IRIS heroes? The Masters of Time.

This ambitious campaign has launched with a new website; a fun and engaging visual execution; and various radio, digital and trade media ads, each with clear, bold messaging that’s impossible to ignore.

Still to come – though currently top secret – will be additional video and out of home content. We spent last week on shoot and we can hardly wait to roll out the next phase.

Why not take a look at the scheme for yourself, meet the new IRIS heroes, learn about their amazing solutions and sign up to start saving time and serious money with The IRIS Masters of Time?

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