Our work with Oscar Acoustics has clinched a double victory at the European Content Awards.
The now multi-award winning ‘Noise Annoys’ campaign has just brought home two new trophies: B2B Content Campaign of the Year and Property and Construction Campaign of The Year.
Centred around a whitepaper researched and produced by our team, the campaign revealed that open-plan offices without proper acoustic treatments could lead to physical health issues, increased stress and reduced productivity among UK workers.
Heavily amplified via PR, direct marketing and paid and organic social media posts, the whitepaper achieved over 100 downloads, 53 pieces of media coverage and 21 backlinks. It also generated hundreds of high-quality leads for Oscar Acoustics, contributing to a remarkable 25% increase in sales of its acoustic products.
The judges of the European Content Awards praised the campaign for its strategic execution and impressive results, highlighting its effectiveness in reaching the target audience:
‘The superb ROI reflects the effectiveness of the campaign approach, showcasing a meticulous blend of strategic planning and execution. This was a robust campaign executed with precision.
‘Both teams adeptly navigated the challenges associated with venturing into new territories, while also developing resources for sustained long-term benefits. An impressive campaign – congratulations.’
Liam Bateman, Managing Director of The Think Tank, had this to say about the wins:
‘As one of the top 3 Construction Marketing agencies in the UK, we’re delighted to be collaborating with brilliant clients such as Oscar Acoustics who are making a positive impact within the sector.
This recognition from the European Content Awards is a testament to the hard work of teams on both sides of the ‘Noise Annoys’ campaign – and demonstrates just how powerful a solid content marketing strategy can be for construction companies.
A fantastic result for everybody who made the campaign such a success. Congratulations to all!’
To learn more about the ‘Noise Annoys’ campaign, check out our case study page.
