Our Managing Director will be giving a talk to construction product manufacturers on effective construction marketing at an upcoming NBS conference.
NBS, a leading specification and product information platform for the construction industry, is hosting an event offering unique insights into the specification market and how to build strong relationships with architects throughout construction projects.
The event, titled ‘Unlocking the Secrets to Specification’, will take place in The Building Centre in Central London on 30th January, with hundreds of construction product manufacturers attending to network and hear talks from industry leaders.
Best Practice Marketing for Manufacturers
Liam’s talk, Best Practice Marketing for Manufacturers, will explore the most effective marketing strategies and techniques for product manufacturers looking to reach building professionals.
Drawing on his 30-plus years of experience in B2B marketing (and particular knowledge around construction marketing), Liam’s keynote speech will discuss how to craft a strategy that gets your product specified, the dos and dont’s of digital marketing and best practice around content and finding the right marketing channels.
Unlocking the Secrets of Specification: The event
The event takes place on Tuesday 30th January 2024 and brings together a range of expert speakers from across the construction industry, RIBA, architecture and marketing. Topics include how the specification process works, how the specifier finds product information and applies it to projects, the advantages of BIM and how to engage with specifiers to grow your business.
Other speakers include:
- Neil Thompson, Commercial Director at NBS
- Dr Stephen Hamil, Innovation Director at NBS
- Dale Sinclair, Author of the RIBA Plan of Work 2020 Overview and Director at WSP
- Nick Greenwood, Architectural Designer at Maber
- Simran Thiara, Specification Manager at Sotech Architectural Façade Systems
- Liam Bateman, Founder and Managing Director at The Think Tank
This event is no longer available to attend, but if you’d rather get your information straight from the horse’s mouth (as it were), drop us a line to talk about construction marketing.
