People at The Think Tank

Liam is a founding Director of The Think Tank and has worked in marketing for more than 25 years. Starting his career as an Account Executive in one of the UK’s leading Sales Promotion Agencies, Liam has worked in above-the-line and research agencies before setting up The Think Tank with his business partner, Shaun, in 1993.

Gaining a wide range of experience across many marketing disciplines, Liam has worked with a variety of leading brands including Kodak, British Midland, WorldPay, Hertz, Woolworths, Kwik Save, Castlemaine XXXX, Formica, OKI Printing Solutions, Nespresso, Asendia and AkzoNobel.

Liam heads up the Client Services team at The Think Tank delivering the strategic direction for our clients and managing the development of existing and new business.

Email Liam:

Liam Bateman
Managing Director

Shaun Madle founded The Think Tank in 1993 with Liam Bateman and is the Creative Director of the agency. He began his career as a designer/typographer and went on to lead creative teams in several large London advertising agencies. He has worked in the creative industry for almost 35 years, across a diverse range of sectors.

Previous clients have included the Orient Express, DAKS, Russell & Bromley, Perpetual Unit Trusts, Alitalia Airways, Data General, Alderwick Peachell, Simpsons of Piccadilly and Robert Walters.

Leading the Think Tank’s creative team, Shaun has a hands-on role shaping and developing campaigns across a range of media and relishes a challenge.

Email Shaun:

Shaun Madle
Creative Director

Jo is a media relations specialist with extensive B2B and consumer experience.

Having worked with a number of large retail clients and global multinationals, as well as advertising and media agencies, Jo now leads The Think Tank PR team.

When she's not on the phone to various publications around the world, you'll find Jo honing her Fine Art skills and exhibiting paintings across London, Europe and the US.

Jo Wilmot
Board PR Director

Since joining The Think Tank in 2008 Dragana has worked on a number of key accounts across the technology, logistics and built environment sectors.

Her skills and knowledge are rooted in business to business communications and she has extensive experience in delivering complex integrated marketing campaigns. Supporting the marketing needs of a wide range of clients, Dragana has planned and implemented many online and offline strategies both in the UK and across the EMEA region. 

Away from work she mostly spends time with her little boy, getting to know the world of superheroes and Lego creations (something that comes in handy at work from time to time...).

Dragana Knezevic
Board Account Director

Magda is responsible for the day-to-day operation and management of the office.

Her main responsibilities within The Think Tank cover HR and financial management functions, including invoicing, supplier controlling and space and facilities management, along with providing administrative leadership to the Directors.

She has more than 15 years of professional experience in administration, with an emphasis on sales support, finance, and facility management.

In the past, Magda studied Accountancy and Financial Advisory, and has a Master’s Degree in Marketing and Management from Koszalin University of Technology.

Magda Whitley
Office Manager and Finance

With a MediaLab Arts BSc, Paul is responsible for growing the digital side of the business.

He initially designed and developed Flash websites and CD-ROMs in the early years, before becoming the Digital Director and overseeing all the digital projects The Think Tank produces, from Parallax websites to After Effects Video Production.

Paul has two beautiful young children, so his spare time is mostly consumed by them. However, if he does get a minute to himself, he loves to play football (well) and golf (badly).

Paul Stroud
Digital Director

Henry works across B2B accounts in the manufacturing and construction industry, with a focus on associations and trade bodies. From his background in hospitality and events PR, Henry introduced The Think Tank’s first-ever craft brewing client.

A University of Leeds graduate, Henry's previous experience includes working for the Conservative Party, under the formidable presence of the Rt. Hon. Eric Pickles MP, and a publishing house. A native Londoner, Henry enjoys the finer things in life, in particular good food, fine wine and Havana cigars.

Henry Rubinstein
PR Senior Account Director

Kelly-Anne started as a Senior Account Manager at The Think Tank in 2005 and has since taken on the role of Account Director, managing major B2B accounts, offering bright ideas and pearls of wisdom to clients and colleagues alike.

Away from her desk, Kelly-Anne's two little ones keep her busy - but she still finds time to make the office's favourite banana cake every now and then.

Kelly-Anne Steenbok
Senior Account Director

A creative graphic designer, Lee’s responsibilities include client pitches, concept generation from initial ideas through to final solutions, and artworking for both print and online. Lee has over 10 years' design industry experience with a BA(Hons) in Graphic Design and Marketing.

Outside of work, Lee's interests include design, art and photography.

Lee Lewis
Senior Art Director

Sarah has been with The Think Tank since 2014 forging and nurturing relationships with new and existing clients. As an experienced account handler, Sarah has a passion for creating strategies that go beyond the initial brief to deliver something truly unique for brands and their customers. 

Sarah works across a range of clients at The Think Tank and enjoys using innovative marketing solutions to meet her clients’ needs.

 In her spare time, Sarah enjoys baking and sharing adventures with her dog, Bridget.

Sarah Keevil
Account Director

Karen brings over 10 years' experience as an ideas-led, award-winning creative in Art Direction and Graphic Design.

From concept to creation, Karen has worked on fully integrated ad campaigns; photo shoots (in both Art Director and photographer roles); branding and identities; direct marketing; branding communications and corporate literature; digital online ads; film editing for TV ads and short films; and direction of VOs and sound dubs.

Previous clients include Ford Direct, Citi Bank, BBC Motion Gallery, MSN and Hewlett Packard, to name but a few.

Karen Caines
Art Director

After a misspent youth as a bard, Sam wheedled his way into the world of advertising where he swapped song writing for ad writing. He cut his teeth as a copywriter on brands like Marston’s, Vanarama, Ladbrokes and Cafédirect.

When he’s not writing copy, Sam spends most of his spare time herding his rabble of young children. Occasionally he finds time to read a good book or watch his beloved Aston Villa. 

Sam Jolly
Head of Content

Ros has been working in client services for over 20 years. For the last 5 years she has helped clients succeed in bringing in conversions from their paid search and paid social campaigns, hand in hand with identifying and driving their SEO programmes.

When Ros isn’t at work she still enjoys making dough, for Friday night pizzas or the odd sourdough loaf. Ros tries to burn off all the carbs as a (fair-weather) park runner, a volunteer with the Scout Association and long rambles with her family and their cute cocker spaniel Luna.

Ros Rowlatt
Head of Paid Media

Justina – or Juste, for short – is happiest when juggling large-scale integrated projects for top-notch software and technology brands. With 10 years’ experience at localization and marketing agencies, she enjoys finding creative, practical solutions to her clients’ communications challenges.

Juste is also a part-time student at the Open University where she is learning the secrets of technology management and innovation.

When she’s not in the office or the library, Juste spends her time exploring heritage sites, avidly devouring audiobooks and attending to her beloved collection of indoor plants.

Justina Jackune
Senior Account Manager

After completing her BSc honours degree in Sociology and Criminology, Faye decided to take a somewhat different career route, finding herself working in a variety of creative marketing agencies. At The Think Tank, Faye works on a range of projects across our key accounts, with expertise in everything from planning and budget management to full campaign delivery.

In her spare time, Faye is a keen musician, playing grade 8 piano and even dusting off her drum kit from time to time. Faye also spent 15 months working and travelling around the world after graduating before adult responsibilities and the prospect of a career in marketing came a-calling. 

Faye Dunnill
Senior Account Manager

Dale has a wealth of experience working within the B2B built environment sector and has worked on a wide range of clients over the years – anything from off-grid energy to luxury skylights.

With his background as a journalist, having spent three years at a national news agency, Dale has fine-tuned his story-telling skills and has a sharp eye for news. When he’s not drafting top-notch copy for clients, he enjoys getting to know the movers and shakers within the industry and developing relationships with trade journalists.

In his downtime, Dale enjoys indoor rock climbing (bouldering to be specific), and is partial to a scenic walk with his trusty camera. 

Dale Maycock
PR Senior Account Manager

Alex joined The Think Tank with over 12-years’ experience in the creative field working for an array of business all over the globe. With a Degree in Graphic Design and a Masters in Illustration, Alex places conceptual thinking at the heart of everything he does.

Outside The Think Tank, Alex can be found perusing one of London's many art galleries or watching live music with friends.

Alex Piddington
Senior Graphic Designer

Having gone back to university for a MA in Events Design and Management, Paula joined The Think Tank as soon as her classes were over. She had worked with us in the PR team during her placement year and enjoyed it so much she came back, but this time in the marketing team. Paula assists account managers on a range of projects and clients.

Paula spends all of her free time playing, watching or thinking basketball. She has played the sport since the age of 5, and after playing for Bournemouth University during her undergrad, she was not ready to give it up. She is either practicing with her team or out on the courts with friends.

Paula Pralus
Senior Account Executive

Becky originally joined The Think Tank back in 2016, before taking a year off to complete a Masters. Naturally, she couldn’t resist the call of B2B marketing and has now returned to her role as copywriter, working alongside Sam and Olivia. With 7 years of experience creating content for both B2C and B2B audiences, Becky helps write, plan and post content on behalf of a wide range of clients.

When she’s not on East Midlands trains to London, Becky is either climbing, playing PS4 or eating blue cheese.

Becky Walker

Before arriving at The Think Tank, Chloe spent 5 years working in PR for luxury fashion and lifestyle brands both in-house and agency-side. Some of her previous clients include T. M. Lewin, PANDORA and Guess. Chloe brings expertise in media relations, social media and influencer liaison as well as experience collaborating with organisations like Soccer Aid and the Welsh rugby team.

As PR Account Manager, Chloe’s focus at The Think Tank is on developing media relations for our clients alongside building creative strategies to ensure each brand is at the forefront of their sector.

Outside the office, Chloe can usually be found at the gym. As a qualified level 3 PT, she loves trying out new class concepts at London’s many gyms. When not feeling the burn, Chloe loves hosting dinner parties and experimenting in the kitchen, a notorious feeder, she has never knowingly under-catered.

Chloe Hodson
PR Account Manager

After six years teaching English and Maths, Emi left the classroom to try her hand at copywriting. Starting at The Think Tank as an intern Emi then joined the PR team, bringing a love of language, oodles of writing experience and strong feelings about comma usage.

Outside the office, Emi enjoys open mic poetry nights, studying Japanese and thinking of new ways to push herself outside of her comfort zone. 

Emi Morimoto
PR Effectiveness Lead

As PR copywriter at The Think Tank Alison works closely with the PR team, producing thought-provoking press articles, deep-dive reports and white papers for clients.

An experienced business journalist, Alison has been Features Editor at Retail Week, Editor at eDelivery, and as a freelancer wrote extensively across many B2B titles including The Grocer, HR Magazine, Design Week and Drapers.

When the weekend comes Alison gets stuck into beautifying her Brighton garden, cycling on the South Downs and knotting herself up in adventurous yoga poses. 

Alison Clements
PR Copywriter

Previously working as an independent freelancer and then at a marketing agency in central London, Ralph has a varied background in graphic design, video production, and technical computing. His particular speciality is Photoshop, with over 15 years of experience in pixel pushing.

Outside of work, Ralph can typically be found honing his geekery skills in various disciplines ranging from experimental electronic music, visual effects, photography and astronomy.

He is also a moderately dab hand in the kitchen, and enjoys travelling around Europe, immersing himself in exotic cultures, cuisine and cinema, as well as trying his hand at bouldering, and failing, ungracefully.

Ralph Brian

After moving to London from Derby with a Digital Marketing Apprenticeship under her belt, Ailish joined The Think Tank team.

Twitter-loving Ailish manages social media for a range of clients across multiple platforms as well as running digital advertising campaigns.

When not at work, you'll either find Ailish in her local Wetherspoons developing her newfound love of gin or, if she's at home, she'll be following all things ice hockey and binging the latest series on Netflix.

Ailish Baird-O'Connell
Digital Specialist

Fresh from completing his philosophy BA at Oxford Brookes University, Harry joined The Think Tank as part of our intern scheme. Since joining us Harry’s plunged headlong into the world of account management, learning all there is to learn about client relations and digital marketing.

When not learning his trade, Harry can be found hitting the skins at various open mic nights and gigs, cultivating his love of cinema (and popcorn) or nursing his addiction to dated physical media (Blu-rays anyone?).

Harry Smith
Junior Digital Specialist