Liam is a founding Director of The Think Tank and has worked in marketing for more than 25 years. Starting his career as an Account Executive in one of the UK’s leading Sales Promotion Agencies, Liam has worked in above-the-line and research agencies before setting up The Think Tank with his business partner, Shaun Madle, in 1993.

Gaining a wide range of experience across many marketing disciplines, Liam has worked with a variety of leading brands including Kodak, British Midland, WorldPay, Hertz, Woolworths, Kwik Save, Castlemaine XXXX, Formica, OKI Printing Solutions, Nespresso, Asendia and AkzoNobel.

Liam heads up the Client Services team at The Think Tank delivering the strategic direction for our clients and managing the development of existing and new business.

Email Liam :

Liam Bateman

Shaun Madle founded The Think Tank in 1993 with Liam Bateman and is the Creative Director of the agency. He began his career as a designer/typographer and went on to lead creative teams in several large London advertising agencies. He has worked in the creative industry for almost 35 years, across a diverse range of sectors.

Previous clients have included the Orient Express, DAKS, Russell & Bromley, Perpetual Unit Trusts, Alitalia Airways, Data General, Alderwick Peachell, Simpsons of Piccadilly and Robert Walters.

Leading the Think Tank’s creative team, Shaun has a hands-on role shaping and developing campaigns across a range of media, and relishes a challenge.

Email Shaun:

Shaun Madle
Creative Director

Jo is a media relations specialist with extensive B2B and consumer experience. Having worked with a number of large retail clients and global multinationals, as well as advertising and media agencies, Jo now leads The Think Tank PR team.

When she's not on the phone to various publications around the world, you'll find Jo honing her Fine Art skills and exhibiting paintings across London, Europe and the US.

Jo Wilmot
Head of PR

Dragana is an Account Director at The Think Tank, witnessing many Christmas parties along the way.

Her skills and knowledge are rooted in business to business communications and she has extensive experience in delivering complex integrated marketing campaigns. Supporting the marketing needs of a wide range of clients, Dragana has planned and implemented many online and offline strategies both in the UK and across the EMEA region. 

Dragana Knezevic
Account Director

Kelly-Anne started as a Senior Account Manager at The Think Tank in 2005 and has since taken on the role of Account Director, managing major B2B accounts and offering bright ideas and pearls of wisdom to clients and colleagues alike.

Away from her desk, Kelly-Anne's two little ones keep her busy - but she still finds time to make the office's favourite banana cake every now and then.

Kelly-Anne Steenbok
Account Director

With a MediaLab Arts BSc, Paul is responsible for growing the digital side of the business. He initially designed and developed Flash websites and CD-ROMs in the early years, before becoming the Digital Director and overseeing all the digital projects The Think Tank produces from Parallax websites to After Effects Video Production.

Paul has two beautiful young children so his spare time is mostly consumed by them. However if he does get a minute to himself, he loves to play football (well) and golf (badly).

Paul Stroud
Digital Director

Magda is responsible for the day-to-day operation and management of the office. Her main responsibilities within The Think Tank cover basic HR and financial management functions, including invoicing, supplier controlling and space and facilities management, along with providing administrative leadership to the Directors.

She has more than 15 years of professional experience in administration with an emphasis on sales support, finance, and facility management.

In the past Magda has studied Accountancy and Financial Advisory, and has a Master’s Degree in Marketing and Management from Koszalin University of Technology.

Magda Whitley
Office Manager and Finance

Sarah is an experienced account handler with a passion for creating strategies that go beyond the initial brief to deliver something truly unique for brands and their customers. Sarah works across a range of clients at The Think Tank and enjoys using innovative marketing solutions to meet her clients’ needs.

With experience in the luxury, B2B, and publishing sectors, Sarah adores the variety that this brings to her role. In her spare time, Sarah enjoys baking and is a part of SheSays, a group that runs events and talks for women in the creative and marketing industry. 

Sarah Scott
Senior Account Manager

Despite dabbling in Judo and a fledgling football career across the pond, Callum settled on marketing and has found his niche in both agency and freelance work across the B2B, tech, energy, financial and sports sectors.

When he's not busy working, Callum attends and runs campaigns for a variety of musical events (did someone say free rum tasting?) and laments his decision to support the Chicago Bears in the NFL.

Callum Trewavas
Account Manager

After moving to London from Derby with a Digital Marketing Apprenticeship under her belt, Ailish joined The Think Tank team. Twitter-loving Ailish manages social media for a range of clients across multiple platforms as well as running digital advertising campaigns.

When not at work, you'll either find Ailish in her local Wetherspoon’s developing her new-found love of gin or, if she's at home, she'll be following all things ice hockey and binging the latest series on Netflix.

Ailish Baird-O'Connell
Digital Account Executive

A creative graphic designer, Lee’s responsibilities include client pitches, concept generation from initial ideas through to final solutions and art-working for both print and online. Lee has over 10 years design industry experience with a BA(Hons) in Graphic Design and Marketing.

Outside of work, Lee's interests include design, art and photography, and he has diverse freelance clientele.

Lee Lewis
Senior Designer

Karen brings over 10 years' experience as an ideas led, award-winning creative in Art Direction and Graphic Design.

From concept to creation, Karen has worked on fully integrated ad campaigns, photo shoots (in both Art Director and photographer roles), branding and identities, direct marketing, branding communications and corporate literature, digital online ads, film editing for TV ads and short films, and direction of VOs and sound dubs.

Previous clients include Ford Direct, Citi Bank, BBC Motion Gallery, MSN and Hewlett Packard to name but a few.

Karen Caines
Art Director

As a PR Senior Account Manager, Yasmina’s day-to-day work is very fast paced and diverse, managing national and international PR campaigns across several industries, including architecture, interior design, and hospitality.

Before joining The Think Tank, Yasmina worked for a marketing company in the Food & Drink industry. She has a degree in Communications & Media Studies and started out as a journalist back home in Switzerland – the country of watches, mountains, and chocolate.  

Yasmina Monteiro
PR Senior Account Manager

Henry works across B2B accounts in the manufacturing and construction industry, with a focus on associations and trade bodies. From his background in hospitality and events PR, Henry introduced The Think Tank’s first ever craft brewing client.

A University of Leeds graduate, Henry's previous experience includes working for the Conservative Party, under the formidable presence of the Rt. Hon. Eric Pickles MP, and a publishing house. A native Londoner, Henry enjoys the finer things in life, in particular good food, fine wine and Havana cigars.

Henry Rubinstein
PR Account Manager

Chris has over 5 years of PR and Comms experience in the B2B and B2C sectors.

Before joining The Think Tank, his previous roles included: working as a journalist for a financial news group, being an account executive for a PR firm specialising in alternative assets, and planning and executing the PR and marketing strategies for a luxury brand where he operated in-house.

This experience has enabled him to exercise and hone his copywriting skills, research ability and capacity to gain industry insight into a broad variety of sectors, ranging from construction and finance to interiors and leisure.

He has strong opinions on ‘Tube etiquette’ and claims to throw a mean Aerobie. He also enjoys writing about himself in the third person.

Chris Kader
PR Senior Account Executive

Claire is a versatile communicator having worked on PR campaigns for Australia’s national lotteries, Brisbane’s Mayor, Queensland’s state tourism body, and a variety of corporate clients. Claire's personal successes include raising the public profile of the Council and its politicians so much they achieved election victory. 

After relocating from her home Down Under, Claire's enjoying London life particularly exploring the city’s diverse boroughs and discovering new foodie hotspots.

Claire Taylor
PR Senior Account Executive

Katharina is a PR Senior Account Executive at The Think Tank and has excellent media relations skills and knowledge, especially in the B2B arena. She spent four years studying International Communication Management at the University Inholland, Amsterdam/Diemen before deciding to pursue a career in Public Relations.

Katharina’s previous experience includes interning at a boutique beauty, fashion and lifestyle PR agency, while studying for a PR certificate at the Chartered Institute for Public Relations (CIPR), and as a Consultant working on four major accounts ranging from manufacturers in the packaging industry to product inspection, automotive and printing manufacturers. 

Katharina Wolf
PR Senior Account Executive

Stephen is a Junior Digital Designer, specialising in digital design and video creation.

Bringing a host of other skills to The Think Tank, including graphic design and artworking, Stephen also has a BSc in Multimedia Computing and Animation.

Outside of work, Stephen is a football fan and enjoys video games and live music - he can also be found at the pool table.

Stephen Ajayi
Junior Digital Designer

Jonathan joined The Think Tank after dabbling in freelancing and flitting around a few London agencies following his graduation from the University of Greenwich. Now, he’s using his flair for all things digital to help the creative team dream up amazing designs, artwork and videos.

When he’s not in the studio, Jonathan can be found playing basketball and football and practising the cello. He dreams of one day owning his own fish and chip shop and harbours a secret penchant for flowery shirts.

Jonathan Clairmont
Junior Designer

Having studied, travelled, taught refugees and organised fundraisers all over the world from Nigeria to Amsterdam, Will finally settled in London and joined The Think Tank as an intern. With plenty of knowledge about unrecognised countries and an MSc in International Development Studies, Will quickly moved up the ranks to become a Junior Account Executive for the PR team.

Outside of work, Will enjoys playing sports badly (on both the pitch and his PS4), getting regrettable cheap haircuts and continuing his charity work with fundraising events. He's also the proud owner of a fabulous winter coat, which nabs him plenty of compliments around the office.


William Jones
PR Junior Account Executive

Born in France and raised in Oman, Paula was better travelled than most of the team by the time she came to The Think Tank after 3 years at Bournemouth Uni. Since then, Paula's been busy learning the PR ropes with the team, working with some of our biggest clients and providing delicious French cake for the office.

A huge basketball fan, Paula's spent 10 years shooting hoops on courts around the world, but she's just as likely to be found bingeing on Netflix eating biscuits and drinking tea.

Paula Pralus
PR Assistant

Becky joined The Think Tank after moving to London to seek fame and fortune in the big smoke, bringing 4 years of experience in all things advertising, marketing and social - and some alarming fashion choices - to the team.

When she’s not at work, you can find Becky exploring London, discussing the finer points of fried chicken (usually with Stephen) or perusing the classier rum joints of SE15.

Becky Walker
Content Manager

After six years teaching English and Maths, Emi left the classroom to try her hand at copywriting. Joining The Think Tank as an intern, Emi brings a love of language, oodles of writing experience and strong feelings about comma usage to the team. 

Outside the office, Emi enjoys open mic poetry nights, studying Japanese and thinking of new ways to push herself outside of her comfort zone. 

Emi Morimoto

About Us
About Us

Find out more about The Think Tank, our team, and the marketing and PR services we offer in the UK, across EMEA, and the rest of the world.

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Find out more about the people behind The Think Tank, our team, and why we are successful in helping our clients deliver outstanding marketing.

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The Think Tank is an award winning marketing agency, with many achievements over more than 22 years of successful marketing. See some of our awards here.

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If you would like to join The Think Tank team, please view our current vacancies across account management, PR, and creative disciplines.

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