Meet the Thinkers

Liam is a founding Director of The Think Tank and has worked in marketing for over 30 years. Starting as an Account Executive in a leading UK sales promotion agency, he later worked in above-the-line and research roles before co-founding The Think Tank in 1993 with his business partner, Shaun.

Gaining a wide experience across many marketing disciplines, Liam has collaborated with leading global brands. Now, he oversees the agency’s strategic direction, client development, brand strategy and new business growth.

Email Liam: [email protected]

Since joining The Think Tank in 2008, Dragana has worked with key accounts across technology, logistics and the built environment.

Her skills are rooted in B2B communications, and she has extensive experience leading our Account Management team to deliver award-winning results. As Head of Client Services, she ensures excellent service from start to finish, delivering award-winning online and offline strategies across the UK and EMEA.

Away from work she mostly spends time with her son, getting to know the world of superheroes and Lego creations.

Jo is a media relations specialist with extensive B2B and consumer experience, and leads our PR team as PR Director.

She has worked with a number of large retail clients, global multinationals, advertising and media agencies. Her know-how has helped several of our PR campaigns earn industry recognition, demonstrating her ability to craft impactful PR strategies with outstanding results.

When she’s not on the phone to various publications around the world, you’ll find Jo honing her Fine Art skills and exhibiting paintings across London, Europe and the US.

As Digital Media Director at The Think Tank, Ros brings over 20 years of experience in client services.

In her role, she leads our Digital team to help clients adopt digital strategies to change their business through PPC and paid social campaigns.

Ros identifies strategies to improve digital performance, focusing on lead acquisition, brand visibility and aligning with broader marketing goals.

Outside of work, she enjoys cooking and baking, fair-weather jogging and long walks with her family and cocker spaniel, Luna.

A veteran of The Think Tank, Paul has been responsible for growing the creative side of the business for over 20 years.

In that time he’s advanced his creative skills and consistently developed fresh and exciting ideas for clients. As Head of Creative, he’s also responsible for leading a team of six design professionals.

Paul has two beautiful children, so his spare time is mostly consumed by them. However, if he does get a minute to himself, he loves to play football (well) and golf (badly).

Sam heads up The Think Tank’s content team, bringing extensive expertise in crafting impactful copy for a number of big name brands across various industries.

At The Think Tank, he leads our internal content strategy and execution, all while advising clients on creating engaging narratives and optimising messaging.

When he’s not writing copy, Sam enjoys spending time with his children, diving into a good book, or cheering on his beloved Aston Villa.

Kelly-Anne is a Senior Account Director specialising in B2B marketing for the construction and built environment sectors. Having joined The Think Tank in 2005 as a Senior Account Manager, she has worked her way up, bringing valuable insight and leadership to the team.

She has extensive experience managing major accounts, delivering strategic insight and creative solutions tailored to their industries.

Away from her desk, Kelly-Anne’s two little ones keep her busy – but she still finds time to make the office’s favourite banana cake every now and then.

Henry leads our Construction PR efforts, specialising in media relations and strategic planning to deliver impactful B2B campaigns.

His ability to build strong narratives and media connections has resulted in award-winning work, including the launch of James Latham’s digital showroom and securing a triple-page spread for MyEdge 2 in the Evening Standard, both of which have won multiple Construction Marketing Awards.

A University of Leeds graduate, Henry’s background includes working with the Conservative Party and a publishing house. A native Londoner, he enjoys the finer things in life: good food, fine wine and Havana cigars.

Magda ensures the smooth day-to-day operations of The Think Tank, overseeing office management and coordinating the agency’s activities at every level.

With over 20 years of professional experience and a Master’s in Marketing and Management from Koszalin University of Technology, she handles everything from vendor relations to bookkeeping, raising invoices, credit control and budget forecasting, as well as managing payments and receipts.

Magda’s role also involves a range of administrative support activities, requiring strong management and interpersonal skills.

Chloe is a PR Account Director, running client accounts for Avery Dennison Apparel Solutions, Embelex, Jacksons Fencing Residential and Commercial units and Zeroignition. Starting her PR career in fashion and fine jewellery, Chloe made the leap to B2B PR in 2019 and brings creative flair to the team.

In her spare time Chloe can be found at the gym, exercising her PT qualification and putting herself, friends and family through their paces. Coming from a farming family, Chloe is a country girl at heart. She loves nothing more than escaping the city to enjoy the great outdoors in her home county of Essex.

Lead Creative Ben and The Think Tank go way back. In 2023, after 10-years away from his two year-long stint as Art Director, he returned to the team with a wealth of new experience brainstorming and delivering brilliant creative ideas.

Whether it’s for a small business or iconic global brand, a tech start-up or marketing body, award-winning creative Ben specialises in ideas that push boundaries and achieve exceptional results. His hands-on, easy-going approach ensures clients receive the best possible outcome, every time.

Outside of the office, Ben loves spending time with his wife and 2 kids, coaching football and buying trainers.

Seasoned communications expert Julianna is PR Account Director at The Think Tank, bringing nearly a decade of experience across UK, Australian and New Zealand markets.

A natural storyteller and problem solver, Julianna specialises in crafting and executing strategic PR campaigns, leveraging her expertise in media relations, brand storytelling and integrated communications. It’s no wonder her previous experience includes campaigns for huge global brands.

Outside of work, Julianna enjoys Pilates, writing her future novel and planning her next European adventure.

Justina – or Juste, for short – is responsible for keeping the wheels turning here at The Think Tank.

With over 10 years’ experience in localisation and marketing agencies, she joined the team as a Senior Account Manager before transitioning to her current role as Operations Lead. In this role, she draws on her expertise in technology and project management to oversee the agency’s processes, manage our Creative and Content team’s workloads and lead our internal training initiative, The Think Tank Academy.

When she’s not in the office, Juste enjoys hiking, immersing herself in audiobooks and tending to her cherished collection of plants.

As PR Copy Lead at The Think Tank, Alison works closely with the PR team to produce thought-provoking press articles, deep-dive reports and white papers for clients such as BSI and Oscar Acoustics.

An experienced business journalist, Alison has been Features Editor at Retail Week, Editor at eDelivery and as a freelancer wrote extensively across many B2B titles including The Grocer, HR Magazine, Design Week and Drapers.

When the weekend comes Alison gets stuck into beautifying her Brighton garden, cycling on the South Downs and knotting herself up in adventurous yoga poses.

Account Director Faye has over 10 years of experience in the B2B marketing world, covering sectors including technology, logistics and professional services.

At The Think Tank, she works on projects across our key accounts, with expertise ranging from planning and budget management through to full campaign delivery. Our resident ‘website whizz’, she has steered a number of key website projects for the agency; driving initial scoping and content creation, through to delivery and launch.

In her spare time, Faye is a keen musician, playing grade 8 piano. After graduation, she spent 15 months working and travelling around the world.

With extensive experience in both agency and in-house marketing, Kate is passionate about delivering outstanding campaigns (and results!).

Her most notable campaigns at The Think Tank so far include coordinating global multi-channel and out-of-home initiatives.

Outside of work, Kate is a netball captain and busy mum of two. She’s also currently renovating her house and learning how to grow apple trees in her garden – so if our office starts to look greener, you’ll know why!

After earning a BA in Advertising and Brand Management, Sarah dove headfirst into the marketing world, specialising in account management, data analysis and efficiency implementation, with a focus on B2B brands in the built environment.

At The Think Tank, she applies her pragmatic approach to managing client campaigns and supporting the Internal Marketing team.

Outside of work, Sarah enjoys countryside dog walks with her husband, often stopping at local pubs. If the weather’s good, you’ll find her paddleboarding; if not, she’s watching ice hockey or F1.

Alex has been at The Think Tank for over five years, bringing with him more than a decade of global creative experience.

With a Bachelor’s Degree in Graphic Design and a Master’s in Illustration, he places conceptual thinking at the heart of all his projects, whether print or digital.

He has a passion for illustration and has most recently created detailed isometric illustrations, as well as brainstorming creative concepts for brochures, leaflets and digital ads.

Outside of work, Alex can be found on Bournemouth’s beaches, or enjoying quality time with his young family.

Jay is a Senior Graphic Designer with almost 20 years of experience. At The Think Tank, he has delivered key concepts for a range of clients in different industries.

Whether the project before him is print-based or digital, Jay has a passion for creativity and conceptual thinking. He is also a skilled illustrator, comfortable with sketching detailed ideas, producing storyboards and preparing final artwork.

In past years, Jay spent time at the School of Communication Arts, mentoring students and helping them develop their technical skills. When he’s not in work mode, Jay enjoys star gazing, photography, cooking and cheering on Chelsea.

Since joining the team in 2022, David has brought new energy to branding at The Think Tank.

With over 20 years of experience, he excels at transforming concepts into impactful designs, crafting logos, brand identities and campaigns that resonate. His expertise lies in blending creativity with strategic thinking to deliver visually striking and effective branding solutions.

Outside the office, David is a long-suffering Birmingham City fan who loves experimenting in the kitchen and riding the motorbike that his girlfriend affectionately calls his ‘mistress’…

Since joining The Think Tank in 2021, Senior Creative Artworker Philippa has continued to strengthen her technical abilities across specialist software programs.

Her diverse client work includes brochures, email campaigns, web pages, socials and beyond.

Outside The Think Tank, Philippa’s interests include travelling, hiking, tennis and varied arts and crafts.

Jasmine is a Senior Account Manager at The Think Tank, working across multiple accounts including major players in the construction industry.

Prior to joining The Think Tank, Jasmine managed clients within the financial services industry covering areas including branding, campaigns and bespoke collateral creation.

In her spare time, she enjoys long walks with her labradoodle, Millie (especially ones that end in a pub…). She can also be found in London’s many museums, getting her history fill!

As The Think Tank’s Developer, Tyler brings a host of technical capabilities, including expertise in WordPress, SASS, CSS, and JavaScript.

Involved in all aspects of web development from front-end styling to database management, Tyler is honing his skills in disruptive JS frameworks such as React, NextJS and Express. He has produced websites for clients such as Cooper and GliderTech.

If all that jargon has your head spinning, then all you need to know is that Tyler is a dab hand on a computer. His favourite TV show is Breaking Bad and his football team (for better or worse) is Manchester United.

Joining the team in late 2023, Charlie brings over 7 years of expertise in paid media to The Think Tank. As a key figure in our Digital team, he specialises in LinkedIn and Google Ads, leveraging his deep knowledge to drive results for our clients.

While Charlie maintains a channel-agnostic approach to client briefs, he specialises in LinkedIn and Google Ads and keeps a close eye on emerging trends in ABM.

When he’s away from the office there’s a good chance you’ll find history buff Charlie exploring London’s hidden walks and, inevitably, taking shelter from the rain in nearby pubs.

Samantha joined The Think Tank as a PR Account Manager in 2021, bringing her expertise from across the pond.

Her PR savviness has seen her take the lead on influencer marketing campaigns and work closely with brands across the logistics, retail, e-commerce, hospitality and interiors sectors.

A passionate advocate for Women’s rights and LGBTQ+ issues, Sam thrives by working on projects with a meaningful cause. When not at work, you can find Sam making her way through London restaurants, planning her next budget-friendly holiday or facetiming her cat back in Canada.

As part of our Account Management team, Amelia drives the strategy and execution of campaigns for a wide range of clients.

Her highlights so far include executing brand propositions, competitor analysis and persona development and a brand activation campaign.

With a degree in Events Management, she began her career in B2B marketing before exploring the Middle East and Asia.

When she’s working or jetsetting (and naturally, collecting souvenir shot glasses from each country she visits), Amelia can be found at the gym or being a ‘cool auntie’ with her nieces and nephews.

Meg joined The Think Tank’s PR team in 2021 as a Junior Account Executive, soon climbing the ranks to PR Account Manager.

Hailing from South Wales, she left home to study History at Loughborough University before completing a Master’s degree in the same subject at the University of Leicester.

Since then, she has spent her time cooking up media strategies, drafting advertorials and seizing press opportunties for clients in nearly every industry.

When she’s not at work, Meg enjoys exploring London’s sites of historical interest, its vintage shops and gin bars (plural).

Fred started his copywriting life by freelancing out of his bedroom during the pandemic, writing blogs and emails for a range of B2B clients.

Since joining The Think Tank in 2022 he’s added more strings to his bow, getting stuck into whitepapers, brochures, value propositions and more. Construction, logistics, software and tech are just a few of the industries he’s well versed in.

When he’s not puzzling over copy, Fred enjoys cinema trips, recalling obscure quotes from The Simpsons’, all too infrequent visits to the gym, ranting about football and whiling away the time with a really good book.

With around 25 years’ experience in marketing communications, Craig has worked both client-side and agency-side for names big and small in B2B, including several years in harness at one of the ‘Big Four’ professional services firms.

At The Think Tank, he puts his experience in FinTech and niche sectors to use by cooking up a variety of content for clients.

At weekends, he can be found variously; walking the South Downs, supporting his wife’s latest professional theatrical production, or going to the movies with his teenage son.

After graduating with a degree in Journalism and Media Cultures, Sam’s hunt for a fast-paced, journalism-informed role that would complement his passion for writing brought him to The Think Tank’s PR team.

Sam works across a wide range of clients and sectors, putting those writing skills to the test (and against the clock sometimes, too).

When he’s not tapping away at his keyboard, you’ll find Sam with his nose in a good book or soaking up the atmosphere at a football match.

As a PR Account Executive, Lucy works with our clients to develop strategies to boost brand awareness, strengthen social media engagement and engage target audiences.

With a degree in Politics and a Masters in Applied Human Rights, Lucy brings a strong grasp of current events and serious critical thinking power.

Hailing from North London, Lucy recently relocated to Manchester where she enjoys checking out everything the city has to offer. This includes its legendary music scene, many vegan restaurants and – for better or for worse – its drizzly microclimate.

Tobias joined The Think Tank’s Account Management team fresh from his graduation from the University of East Anglia.

With a degree in Managing and Marketing and a year-long client services internship at a London based B2B agency, he’s enjoying putting all the skills he’s learnt to the test, working closely with clients to produce standout marketing materials.

Outside the office, Tobias likes to keep fit by diving into water sports including surfing, paddleboarding and kayaking. He’s also a keen boxing spectator – although he admits that he’s not particularly tempted to take part himself.