Service

Content Marketing

Don’t worry, we’re not going to say “content is king”.

But creating the right kind of content, and putting it in front of the right people, is one of the most effective ways to attract and engage your audience.

We’ve been nominated for 5 awards in 2023 for our content campaigns and have so far won Best B2B Content Campaign at the UK Content Awards and European Content Awards plus Best Paid Content Campaign at the UK Digital Excellence Awards. A fantastic year all round!

Our copywriters and content managers will devise the perfect B2B content strategy for your needs and then craft stories to deliver on that strategy. Capturing your tone of voice, we write words that inform, persuade or sell. And we always strive to conjure up that little extra ‘something’ to make your brand stand out.

First, we get under the skin of the subject matter, the industry, audience and competition. Next, we build a content strategy that’s going to deliver on your goals. Then, and only then, we craft copy that sparks genuine interaction and responses.

Whitepapers, brochures, scripts, blogs, thought leadership, landing pages, social posts, ads, taglines, concepts… you name it, we write it.

Most importantly, we get your beautiful B2B content marketing out there via social channels, ads and traditional media so that you can generate awareness, demand, leads, clicks, likes and purchases.

Our content successes

Thank you to TP Bennett, BW Workplace Tom Green Photography

Oscar Acoustics

Noise Annoys: A mission to give UK office workers a quiet life

Architectural acoustic specialist Oscar Acoustics had a packed order book for office space projects. It wanted to stay busy and to grow. To do this it needed to reach those who’d not heard of its services as well as underline its expertise with existing customers.

BSI

One small step for BSI…

The British Standards Institute (BSI) came to us with an unusual request: find out everything there is to know about how businesses engage with standards.

Leica Geosystems

Launching the future of 3D Reality Capture

To launch a ground-breaking new product, The Think Tank developed an award-winning strategy that helped Leica Geosystems create, define and dominate a brand new category.

BSI

Carbon Neutrality Report

BSI (British Standards Institute) approached The Think Tank to provide support with research, design and copywriting on its broad-ranging carbon neutrality report.

BSI

Power of Standards

This test-and-learn B2B marketing campaign was a little different from what we normally get up to…We were asked to help the British Standards Institute (BSI) find out everything they need to know for running successful future marketing campaigns.