Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.

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Mid-year review: the B2B marketing trends of 2025 – so far

Explore the B2B marketing trends that are shaping 2025 as The Think Tank uncovers the latest developments in GTM strategy, AI, video marketing and ABM.

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Rise of the Market Engineer: The Next Generation of Marketing

Market engineers don’t just react to demand – they design it. Discover what market engineering is, and why it’s the future of marketing.

Why thought leadership matters more than ever
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Three Reasons Thought Leadership Matters More Than Ever

Discover 3 reasons why thought leadership content, when done right, can boost your B2B brand’s credibility, visibility and impact.

Multi Channel marketing at B2B Agency The Think Tank
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Multichannel marketing: A channel for every challenge

Discover how multichannel marketing can solve complex B2B challenges. See how The Think Tank helped our clients integrate digital, print and event channels.

Visual Content at B2B Marketing and PR Agency The Think Tank
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Three reasons why visual content brings B2B marketing to life

With compelling visuals, the impact of your marketing could skyrocket. Discover the three key reasons why visual content brings B2B marketing to life.

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The importance of seamless user experience (UX)

The Think Tank’s Senior Web Developer offers his best practice tips on delivering frictionless UX that enhances growth, sales and retention for B2B brands.

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Data privacy in B2B advertising: navigating GDPR and beyond

From cookie dependence to customer trust – How B2B marketers are navigating the privacy-first era

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Celebrating World Book Day: our Thinkers’ favourite reads

World Book Day is here! Discover what’s on our Thinkers’ reading lists – and how it’s inspired brilliant B2B marketing

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You must be joking: how and when to use humour in B2B marketing

Discover how and when to use humour in B2B marketing

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A content conundrum: does my B2B brand need new content?

A content conundrum: does my B2B brand need new content?

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