Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.


Maintaining effectiveness in the modern marketing landscape

The question marketers need to focus on: Does my advertising do enough to earn and validate my audience’s attention?


Meet the Thinkers: Dragana Knezevic on how she helps clients launch to market, change perceptions and grow revenue

In a special new Thursday Thoughts series, we’re sitting down with some of the ‘Thinkers’ who make The Think Tank tick. First up is Dragana Knezevic, our Clients Services Director.


5 reasons influencer marketing should be part of the B2B mix

According to a poll conducted by InvespCro, 94% of marketers believe influencer marketing is a successful strategy for B2B businesses, yet only 24% of companies are including influencer marketing in their overall business plan.


Out-of-doors and top-of-mind: What makes good out of home advertising?

Trends in marketing come and go, but lately one traditional medium is undergoing something of a renaissance. Marketers and creatives are realising the power of out of home advertising (OOH) to target and reach people in key locations, with impactful messages that reinforce existing campaigns.


Women in marketing: Where are we now?

March is Women’s History Month, which of course encompasses International Women’s Day. So, we thought we’d take a look at some of the history – make that herstory – with a quick recap on some of the most important women who’ve made our industry what it is today.


Fight or Flight? Risk or Reward? Why we need to talk about empathy

Here at The Think Tank, we’re very open about and focused on our commitment to support all our people with continuous professional development through The Think Tank Academy.  Naturally, we’re a diverse team, with varied…


How will Google Consent Mode V2 impact marketers?

As the deadline to implement the update closes in, here’s everything marketers need to know. After Google accelerated its plan to restrict third-party cookies earlier this year, there’s been plenty of discussion amongst marketers about…


What is ESG reporting and why is everyone talking about it?

ESG is a critical element of most business strategies nowadays, but how can brands leverage ESG reporting to strengthen their position? Environmental, Social and Corporate Governance (ESG) has risen up the agenda at a dramatic…


From spam to cookies, 2024 kicks off with major changes for B2B marketers

Explore our forecast for B2B marketers in 2024 For marketers, a new year means new trends, new tech and new strategies. Feeling a bit overwhelmed? Not to worry. We’re diving into four key areas of…


Are you ready for changes to Google and Yahoo! email?

From early 2024, Yahoo! and Google are making significant changes to their email sending requirements. The marketing world has been buzzing with rumors about Google and Yahoo!’s plans to work together to protect people from…

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