Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.

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Tech Talk: Top AI updates for marketers in October 2024

In the latest instalment of our AI series, our Head of Creative Paul Stroud dives into the top 3 video AI trends that are taking over the marketing world.

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Analyse This! – The role of data in B2B Advertising

Learn more about the increasing importance of accumulating, analysing and applying data in B2B ads.
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The Think Tank secures 3 Agency of the Year wins at UK Agency Awards

Celebrating our updated total of 6 Agency of the Year award wins in 2024.

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Nail the messaging: Our top tips for differentiating your B2B brand

Discover how to craft clear and compelling messaging that resonates with your audience – and helps your brand stand out in the crowded B2B marketplace.

Jesper Andreasson, Copywriter at The Think Tank, against a blue backdrop with a yellow logo
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Meet the Thinkers: Jesper Andreasson’s journey from rock frontman to B2B copywriting hotshot

We interviewed The Think Tank’s Senior Copywriter to find out how his unusual career path has shaped the impactful campaigns he delivers for B2B clients.
Purple and blue abstract graphic of high speed light effect on a black background
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Five reasons why B2B brands should invest more in paid media

Discover why B2B brands should invest more in paid media to improve targeting, engagement, tracking, and growth. Uncover key benefits and strategies for maximising ROI.
Henry Rubinstein, Head of Construction PR at The Think Tank, against a blue backdrop with a yellow logo
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Meet the Thinkers: Henry Rubinstein explains why practice makes perfect in PR

Our Senior PR Account Director and Head of Construction PR shares his insights on our client’s biggest challenges – and how he’s working to overcome them.

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The role of PR in Public Affairs: Influencing decisions and shaping public perception

Read our latest blog to see how Public Relations (PR) and Public Affairs influence government decisions, shape public opinion, and drive meaningful change.
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Art of the landing page: How to create a stand-out digital shop window for your business

Discover how to craft compelling landing pages that convert. Learn best practices and see how to optimise your landing pages for success.
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How do our Thinkers spark creativity?

Our team of B2B marketing and PR experts share their top tips and best strategies for kickstarting the creative process.

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