As a brand, this is one of the key things that has helped us succeed.
This year, The Think Tank turns 30. And you won’t be surprised to hear that even after 30 years of success, we are still hungry for more. That’s why we’ve spent the last 12 months digging extra deep to make sure our brand is a true reflection of our business.
We’re lucky to have an amazingly talented team that gets better and better all the time. We are lucky to have a long list of smart, ambitious, brilliant clients, each devoted to improving the industry in which they exist. We’re proud of the award-winning work we create and the results we deliver.
Based on all those things, we could quite easily choose to sit still. But that’s not our style. We want to seize the day and every day thereafter too.
The eagle-eyed amongst you may have noticed a few things that seem a little different about us. Some people will be aware that we’ve been on a course of steady growth for several years. Those close to the agency will know that we’re investing more than ever in our training programmes and our processes and talent and tech.
These are exciting times. But in many ways, things are just the same.
For 30 years, The Think Tank has been evolving in step with new tech, new sectors, new channels and new ideas. From that perspective, it’s impossible to say that we have changed. Change is part of who we are.
‘Rebrand’ is a funny word. There is a bit of an issue with the ‘re’ prefix. This is not about reinvention, revolution, relaunching or redoing. At this point in time, we are more ourselves than ever.
We still serve brilliant clients who exist to make business better. We are still the experts at launching to market, changing perceptions and growing revenues. We still believe in media and tactical neutrality so that we can find the best route in and get the best results. We are still driven by the power of our dedicated team and their collective curiosity. And we still believe that nothing beats the power of creativity.
We are The Think Tank. Just as we have always been. Born to B2B.