The challenge
Additive Industries printers, renowned worldwide for their unique modularity, high productivity and safety, have earned the company a prestigious client roster of premier brands such as BMW, VW and Alfa Romeo F1 Team.
The brief called for us to leverage the success of our print ads by creating and deploying strategically targeted digital advertising across Google and LinkedIn, raising recognition of Additive Industries’ advanced technology within the auto manufacturing sector.
The solution
Driven by the innovative spirit of Additive Industries’ printers, we spotlighted their transformative powers in auto manufacturing.
We created compelling digital ads that combined dynamic F1 imagery with engaging copy to effectively showcase Additive Industries’ unique offerings.
The ads directed users to a custom webpage—also created by us— illustrating metal 3D printing’s revolutionary impact on automotive manufacturing.
Together, the ads and webpage worked in perfect synergy, shaping a distinctive look for Additive Industries and significantly raising their brand awareness, as well as capturing qualified leads.
The results
In the first three weeks of activity, The Think Tank delivered an impressive increase of 125% in site traffic. We exceeded CTR projections by 73% on Google and 220% on LinkedIn.
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