Work | Asendia | e-PAQ Returns Campaign

Asendia

Returns are an ever-growing challenge for e-commerce retailers. By combining technology from ESW (part of the Asendia group) and Asendia’s international logistics expertise, the revamped e-PAQ Returns platform offers retailers better value for money and a wider range of returns options.

Asendia tasked us with an awareness raising campaign and the job of launching the new solution across seven global markets.

The challenge

With a target audience of global retailers and e-commerce brands, our biggest challenge revolved around maximising the impact of a limited budget to achieve the geographical reach Asendia was aiming for. Precise and selective targeting was needed to ensure that e-PAQ Returns not only reached the feeds of our target audience, but also that our budget was utilised effectively.

Compelling content that clearly and effectively highlighted the solutions enhanced value and differentiated it from competitors was crucial. Additionally, we had to choose the right platforms and channels for promotion, ensuring our messaging was seen by the target audience.

Four emails used in the Assendia e-PAQ Returns campaigns on a green background

Our solution

Running across the US, UK, Asia-Pacific region and Europe, the campaign centred around several key assets: a report featuring survey findings about customers’ expectations of returns, a webinar on the topic of returns challenges and two blog articles – one focusing on the question of whether or not to charge for returns, and the second exploring the opportunities returns can present for retailers.

Using this content, we created a suite of Thought Leader ads which summarised key insights and encouraged target audiences to engage with the content. We identified LinkedIn as the ideal platform for amplifying brand visibility and reaching the news feeds of Asendia’s target audience.

On top of this, we further promoted the content through an email campaign which teased intriguing snippets and statistics to spark readers’ curiosity.

Computer monitor displaying a seamless returns journey process by Asendia. The screen shows a step-by-step returns process with five stages: First-mile complete, Return content check, Return accepted or rejected, Final-mile preparation, and Final-mile injected. Below the process stages, there's detailed information about the returned parcel being received at an Asendia Return Centre, including parcel scan, return status, and notification details. A photo of hands typing on a laptop is also shown on the right side of the screen

The results

The campaign achieved some impressive results, substantially exceeding the KPIs:

268 K

Impressions

2.2 K

Clicks

151

LinkedIn Thought Leader Follows

0.84 %

Click Through Rate

Although this was primarily an awareness campaign, the activity successfully drove audiences to download the content, generating over 100 leads for Asendia and further securing their position as a leader in innovative e-commerce solutions.