A laptop displaying the website for Glidertech, designed in partnership with The Think Tank, a marketing and PR agency in London. The screen displays "Digital information management for project handover and building operation." The screen highlights services such as gliderbim software, Information Management, and BIM Management.
Glidertech

Solving user journey challenges with Glider

Glider asked The Think Tank for help designing and building a new website, looking to solve a range of challenges, such as improving the site structure, mobile responsiveness, imagery and SEO.

The challenge

As an expert in asset information management for the built environment, Glider needed a website that was on brand, engaging and able to drive conversions.

With a confusing menu and over-used illustrations spread across a number of pages, the website was in need of a good refresh.

Three overlapping web pages showcase a site with information on design-to-operation, information management, and industry expertise for the defence sector. These web pages are visually appealingly set against a teal background. Website designed by The Think Tank, a marketing agency based in London.

The solution

To create a consistent look and feel, we took the circle motifs from the logo to help flow the branding throughout the website designs.

We introduced photography alongside the existing illustrations to stay connected to the brand identity and bring the pages to life.

For improved user experience, we created new pages that better reflected Glider’s solutions and showcased stylised screenshots of the platform so that users can see the software in situ.

Streamlining the main menu made the site more user-friendly, while building content around keywords and ensuring meta data and basic SEO best practice was in place would help improve the site’s rankings.

Overlapping web pages showcase a site with information on design-to-operation, information management, and industry expertise for the defence sector. These web pages are visually appealingly set against a teal background. Website designed by The Think Tank, a marketing agency based in London.

The results

The new website reflects Glider’s dedication to innovation and its client-focused approach, and makes it easier for potential customers to join the Glider journey and discover more about the company’s software and services.

It’s provided Glider with a strong foundation to build on in terms of SEO, content and case studies, marking the start of an exciting new chapter for the company.

 

”

Thank you to The Think Tank for working relentlessly on our website. It’s been a great experience working with you and the end result is fantastic!

Natasha Maycock
Senior Marketing Manager
Glider

Three overlapping web pages showcase a site with information on design-to-operation, information management, and industry expertise for the defence sector. These web pages are visually appealingly set against a teal background. Website designed by The Think Tank, a marketing agency based in London.

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Get in touch

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