The challenge
As a leading provider of business management software, IRIS’ presence at major conferences and business exhibitions is an opportunity to connect with clients and customers.
For a number of different events, IRIS tasked The Think Tank to develop visual identities for the brand and its products that would catch attendees’ attention, showcasing IRIS solutions in an exciting and accessible way.
The solution
In early 2022, we created the visual presence for IRIS’ stand at Accountex in London by drawing on our multi-award winning ‘Masters of Time’ campaign. Embracing a superhero theme, the imaginative concept showcased IRIS’ ability to rescue small businesses from inefficiencies using their four ‘hero’ solutions: HR, Accountancy, Payroll, Finance and Education.
The following year, we created an entirely new, laboratory-themed concept to champion IRIS’ new suite of products, Elements. Strong, conceptual creative and punchy copy came together to emphasise the core message that, just like elements in the periodic table, IRIS brings together different accounting services to make something powerful.
To present Elements at another event, IRIS needed an idea that was daring and exciting. We came up with the App-ocalypse concept, a tongue-in-cheek play on the app overload that customers can ‘escape’ by switching to an all-in-one solution from IRIS.
For HR-focused CIPD ACE (the Chartered Institute of Personnel and Development’s Annual Conference and Exhibition), IRIS needed a concept that demonstrated their ability to simplify complex HR, recruitment and admin challenges. Drawing on the globally-recognised Mission: Impossible film franchise, we paired high-tech visuals and espionage-style messaging to grab people’s attention and communicate the importance of streamlined software in the HR world.
The results
Our fun, bold and eye-catching concepts caught the eyes of conference attendees, making IRIS’ presence known and, more importantly, encouraging people to engage with their products.
Thanks to the stands’ success, we’ll be continuing to work with IRIS on their event setups in 2024 – so watch this space to see our next big idea brought to life.
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