To drive leads for Oscar Acoustics’ extensive acoustic solutions for office spaces, we needed to think big.
We had to grab the attention of architects, specifiers, office designers and contractors to make them really take notice of a problem they might not know they had.
To kick-start the awareness campaign – and then develop that into generating quality leads – we built a campaign around a hero piece of content that would be gated and shared via PR, organic and paid social.
We researched and wrote “Noise Annoys”, a whitepaper explaining the surprising impact on health, wellbeing and focus levels that excessive noise in offices can cause, showing the audience how trendy, open plan offices and hotdesking spaces can be made calmer, quieter and more productive.
[Thank you to Tom Green Photography for its image of the TP Bennett, BW Workplace project, in the above right image]
The whitepaper was amplified across multiple channels including LinkedIn (both paid and organic), direct marketing (via an email nurture campaign), supported by media relations. By casting the net wide, we were able to catch the attention of the broad and varied audience and the campaign was a huge success.
Noise Annoys was downloaded over 100 times, generating high-quality leads for Oscar Acoustics, and supported by 53 pieces of PR coverage and 21 backlinks, in online press, which delivered a third of the leads. All of which Oscar Acoustics positioned the company as the go-to experts for acoustic solutions.
“I’m happy! The business has grown by a third – of which 70% is down to Noise Annoys. The Think Tank got behind our brief and really grasped what we were trying to achieve. They’ve secured us consistent visibility and brought us sales leads in abundance while helping us demonstrate the true cost of excess noise.”
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