Avery Dennison asked us to create a B2B PR strategy to generate excitement for the launch of their new end-to-end embellishing solution for branding, trims, graphics and more.
The Think Tank’s PR team came up with an integrated brand awareness strategy that would amplify the launch announcement to the right audiences. We also targeted the B2B fashion, supply chain and sports business sectors by securing over 70 articles in leading publications, as well as op-ed pieces and interviews with Avery Dennison executives published post-launch to keep up the momentum.
In addition, several US based sports teams announced Embelex as their official embellishment provider throughout the duration of this campaign. These included the San Francisco 49ers, Cleveland Cavaliers and Sacramento Kings.
We also took the campaign to social media to reach even more, highly-targeted audiences. Linking up with relevant influencers to tell the story from a consumer-facing perspective resulted in 108,000 views.
This whirlwind of activity in the media ran alongside the creative campaign for Embelex, created and managed by none other than ourselves, generating even more buzz with two complementary campaigns working in tandem.
Launching a milestone PR campaign
NBS needed a hand in getting the word out about the launch of their construction product search engine so The Think Tank delivered by producing a triple-award winning PR campaign.
A highly decorated PR décor campaign
We helped independent materials distributer, James Latham, raise its profile and boost sales by securing coverage in key trade publications.