A visual flourish for an embellishing solution

The Think Tank’s PR team came up with an integrated brand awareness strategy that would amplify the launch announcement to the right audiences. We also targeted the B2B fashion, supply chain and sports business sectors by securing over 70 articles in leading publications, as well as op-ed pieces and interviews with Avery Dennison executives published post-launch to keep up the momentum.

In addition, several US based sports teams announced Embelex as their official embellishment provider throughout the duration of this campaign. These included the San Francisco 49ers, Cleveland Cavaliers and Sacramento Kings.

We also took the campaign to social media to reach even more, highly-targeted audiences. Linking up with relevant influencers to tell the story from a consumer-facing perspective resulted in 108,000 views.

This whirlwind of activity in the media ran alongside the creative campaign for Embelex, created and managed by none other than ourselves, generating even more buzz with two complementary campaigns working in tandem.