Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.


Maintaining effectiveness in the modern marketing landscape

The question marketers need to focus on: Does my advertising do enough to earn and validate my audience’s attention?


Meet the Thinkers: Dragana Knezevic on how she helps clients launch to market, change perceptions and grow revenue

In a special new Thursday Thoughts series, we’re sitting down with some of the ‘Thinkers’ who make The Think Tank tick. First up is Dragana Knezevic, our Clients Services Director.


Our Noise Annoys campaign has been nominated for the CIPR Excellence Awards

We’ve been shortlisted for the ‘Best Use of Content’ and ‘Best Corporate and Business Communications Campaign’. The winners will be announced in June.


Bigger team, bigger ambitions, bigger workspace: The Think Tank’s new office

As we expand our team and our business, we’ve taken over a new office at the top of Summit House.


5 reasons influencer marketing should be part of the B2B mix

According to a poll conducted by InvespCro, 94% of marketers believe influencer marketing is a successful strategy for B2B businesses, yet only 24% of companies are including influencer marketing in their overall business plan.


Out-of-doors and top-of-mind: What makes good out of home advertising?

Trends in marketing come and go, but lately one traditional medium is undergoing something of a renaissance. Marketers and creatives are realising the power of out of home advertising (OOH) to target and reach people in key locations, with impactful messages that reinforce existing campaigns.


Women in marketing: Where are we now?

March is Women’s History Month, which of course encompasses International Women’s Day. So, we thought we’d take a look at some of the history – make that herstory – with a quick recap on some of the most important women who’ve made our industry what it is today.


Fight or Flight? Risk or Reward? Why we need to talk about empathy

Here at The Think Tank, we’re very open about and focused on our commitment to support all our people with continuous professional development through The Think Tank Academy.  Naturally, we’re a diverse team, with varied…


The Think Tank and Oscar Acoustics nominated for prestigious PRmoment award

Our Noise Annoys campaign has been shortlisted for B2B Campaign of the Year. There was some great news for The Think Tank’s PR team last week: our work with acoustics specialists Oscar Acoustics is in…


Powdertech Corby and The Think Tank join forces for PR partnership

The powder coating expert has appointed us to inform its target audience about its unique product range. Powdertech Corby is a specialist powder coater for internal and external architectural metalworks in the commercial, residential and…

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