NaturalSparx.co.uk Brand Development
To develop the brand identity for a new merchant, NaturalSparx, supplying the renewables sector. Following the creation of a logo for the brand, The Think Tank was tasked with developing the messaging and design elements around the brand for use in marketing collateral both off and on-line.
The Think Tank created a vibrant look and feel for the brand that delivered standout within the renewables sector, alongside a series of icons to represent core products and services and a positioning statement for this new brand.
The brand identity was developed, along with the messaging, to work across a range of media from the website to direct marketing, advertising and point-of-sale.
The result was the creation of a strong brand identity to support the business in entering a maturing market, with the goal of achieving strong brand awareness in a short timeframe.
Winner of Best Brand and Positioning Campaign, Construction Marketing Awards 2012
Point of Sale