Generative Engine Optimisation

GEO audit:

Before you can improve your AI visibility, you need to know where you’re starting from. Our GEO audit reveals what (if anything) LLMs are saying about your brand, how your competitors are faring and which sources are influential. We work with you to create a comprehensive “prompt universe” of questions your buying committee is asking, then test these across multiple platforms. The result is detailed analysis of your coverage, citation presence, accuracy of portrayal and competitive position, as well as actionable recommendations for improvement.

Technical optimisation:

We make your owned content discoverable and extractable by AI engines. This means optimising website structure, implementing schema markup, improving crawlability and ensuring your content is served in clean, AI-readable HTML. We review robots.txt settings, XML sitemaps, canonical tags and internal linking to remove barriers to AI discovery, making it easy for AI engines to find, understand and cite your content.

Content & authority strategy:

We start by reviewing your messaging and content strategy to ensure it aligns with how your audience searches and what AI engines prioritise. Next, we build visibility across the channels that matter: owned content, earned media, social platforms, industry communities, trade bodies and key databases that AI platforms reference.

This includes creating LLM-readable content with clear explanations, natural language answers and credible data that establishes expertise. We identify which publications and sources are most frequently cited in your category, informing your PR and thought leadership strategy to build authority where it has the greatest impact on AI visibility.