The challenge
Acron Aviation needed a GTM campaign to quickly educate customers, prospects and the wider market about its new name, brand identity and vision following divestment from its previous owner.
The objective was to make an unforgettable impact in the world of avionics, flight data intelligence, training systems and training services. Agility was key, ensuring we could launch the moment the go-ahead was received.
To engage a diverse global target audience spanning airlines, aircraft manufacturers, avionics professionals, pilots and the aviation media, the campaign needed to be strategic, impactful and sustained.
The solution
We crafted a compelling brand proposition, tone of voice, and messaging framework to set the foundation for future communications.
Building on Acron Aviation’s initial logo, colour palette and typography, we expanded the brand identity across multiple media formats.
Our three-phase go-to-market approach —Teaser (building anticipation), Launch (introducing the brand) and Nurture (reinforcing sales momentum)—ensured sustained market impact.
This integrated campaign leveraged LinkedIn Advertising, Account-Based Advertising, Trade Advertising, Intent, Data, Email Marketing, Direct Mail, PR and sales team communications.
The results
By tapping into these key channels, the campaign effectively reached both core audiences and the broader market. It combined efforts to inform, educate, and engage, driving rapid growth in brand awareness, interaction, and engagement while shaping perceptions and deepening understanding.
Partnering with The Think Tank was the first great decision we made in relation to launching our new company brand. They’ve become an integral part of our team, and I’m confident that as we continue to grow, they’ll be right there with us, driving our marketing efforts forward.
Simon Ayling
Head of Marketing,
Acron Aviation
Other successes
Get in touch
