Signalling Solution Brand Campaign
In the build up to a period of significant investment in the UK's rail infrastructure Signalling Solutions approached The Think Tank to raise the profile of the brand and support the marketing function of the business in a variety of ways.
Signalling Solutions is a joint venture between leading energy and transport solutions company Alstom and Balfour Beatty, one of the world's leading infrastructure businesses. It was formed to provide advanced signalling solutions to the rail sector in the UK, combining the technology of Alstom with the contracting expertise of Balfour Beatty. The company provides design, installation, testing, commissioning and product support for signalling, power and telecommunications applications.
The Think Tank developed an eye-catching advertising campaign that promoted the three core products provided by Signalling Solutions. These combined abstract images that represented the core benefits of the products alongside a new brand style for current and future advertising.
This campaign was also extended to a corporate advert which brought together the three core solutions to demonstrate the opportunities for integration that Signalling Solutions offers.
An advertising schedule was planned by the client with ads appearing across the rail press in the build up to a series of tender opportunities. The goal was to position the Signalling Solutions brand at the forefront of the minds of specifiers and purchasers within the sector during this period, raising awareness whilst also communicating the brand ethos and values.
The Think Tank continues to support the marketing efforts of Signalling Solutions working on a variety of projects including interior branding graphics and websites.