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Fancy running over your pretentious friends?

Wednesday, 5th September 2012 at 5:41pm

Mitsubishi AppEver wanted to get your own back on your pretentious friends on Facebook - well this is the app for you.

"Mitsubishi Unpretentious" analyses the content from your friends' Facebook pages to see which are your most pretentious friends and then runs them over with a speeding 2013 Outlander Sport.

It does not always get it right but it does most of the time.

Combining marketing with interactive online apps has become a great extension to consumer product launches, getting people to engage with products in a fun and interesting way.

Whether encouraging people to run down people they don't like is questionable but fun anyway.

Click here to get the app.
Tagged Mitsubishi, App, interactive, digital, online, marketing, engagement, Facebook, pretentious campaign
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