Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.

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Reaching hard-to-reach decision makers

Senior decision makers are harder to reach than ever. Account based marketing (ABM) helps B2B teams cut through the noise with precision, delivering the right message at the right time to influence the people who matter most.

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2025: The trends that shaped B2B marketing and PR

Read our analysis of how developments in GEO, GTM strategy, ABM and thought leadership content transformed the B2B marketing landscape in 2025.

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How Intent Data Transforms B2B Marketing Campaigns

Many B2B brands miss out because they’re absent when customers are ready to buy. New research shows that growth comes from being easy to find in the channels that drive real revenue.

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Successful Go-to-Market Strategies: Four Client Stories

Explore four B2B go-to-market strategy case studies in fintech, aviation, manufacturing and logistics. Get practical GTM insights, results and takeaways.

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Building brand authority in the built environment

In B2B construction trust drives decisions. Learn how building brand authority through consistent delivery, thought leadership and high-quality content can boost credibility, shorten sales cycles and make your business the first choice when tenders are identical.

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Are you invisible when your customers are actually buying?

Many B2B brands miss out because they are not present when customers are ready to buy. New research shows that growth comes from being easy to find in the places that drive real revenue.

GEO
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The new discipline putting PR back in the driving seat

PR professionals are uniquely positioned to lead generative engine optimisation (GEO). With 89% of AI citations sourced from earned media, discover how to boost brand visibility in AI-driven search results.

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Cloudflare AI bot controls and what they mean for your website

Learn how Cloudflare’s new AI bot controls help you manage how AI tools use your content, protect your website and improve site performance.

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LinkedIn’s dynamic ads: what it means for B2B marketers

Discover how LinkedIn dynamic ads let B2B marketers personalise campaigns at scale, increase engagement and generate higher-quality leads with tailored video and image ads.

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GTM: what’s working, what’s not & what’s next

Many marketers understand GTM in theory but struggle to put it into practice. Our research with over 500 UK and US marketers highlights gaps in understanding, execution challenges, and how investment, leadership focus, and AI can transform GTM into a driver of measurable business growth.

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