Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.

Quick website builds can hit deadlines but often create long-term friction. Learn the real cost of moving fast and why strategic website builds support sustainable B2B growth.
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The real cost of quick website builds

Rushing a website may seem efficient, but it often costs more in time, money and missed opportunities. Learn best practices for building scalable B2B websites.

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Unexpected alliances: how unconventional partnerships are cutting through B2B noise

B2B brands are struggling to stand out in a crowded market. Unexpected alliances, or partnerships with brands outside your sector, can cut through the noise, engage new audiences and deliver real commercial results. Learn how creativity and collaboration are reshaping B2B PR in 2026.

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How to fix stagnant stats: transforming numbers into must-read stories

Statistics alone don’t sell stories. Discover how to turn bland data into compelling PR pitches that journalists cannot ignore.

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Reaching hard-to-reach decision makers

Senior decision makers are harder to reach than ever. Account based marketing (ABM) helps B2B teams cut through the noise with precision, delivering the right message at the right time to influence the people who matter most.

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2025: The trends that shaped B2B marketing and PR

Read our analysis of how developments in GEO, GTM strategy, ABM and thought leadership content transformed the B2B marketing landscape in 2025.

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How Intent Data Transforms B2B Marketing Campaigns

Many B2B brands miss out because they’re absent when customers are ready to buy. New research shows that growth comes from being easy to find in the channels that drive real revenue.

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Successful Go-to-Market Strategies: Four Client Stories

Explore four B2B go-to-market strategy case studies in fintech, aviation, manufacturing and logistics. Get practical GTM insights, results and takeaways.

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Building brand authority in the built environment

In B2B construction trust drives decisions. Learn how building brand authority through consistent delivery, thought leadership and high-quality content can boost credibility, shorten sales cycles and make your business the first choice when tenders are identical.

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Are you invisible when your customers are actually buying?

Many B2B brands miss out because they are not present when customers are ready to buy. New research shows that growth comes from being easy to find in the places that drive real revenue.

GEO
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The new discipline putting PR back in the driving seat

PR professionals are uniquely positioned to lead generative engine optimisation (GEO). With 89% of AI citations sourced from earned media, discover how to boost brand visibility in AI-driven search results.

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